Media Priming of Presidential and Group Evaluations

McGraw, Kathleen M.; Ling, Cristina

doi:10.1080/10584600390172338

Cited by 33 publications

(32 citation statements)

References 34 publications

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“…This implies, in turn, that voters' level of political involvement is a factor that moderates the impact of new information on political attitudes and behavior. The reason for this relationship is that voters with a higher level of cognitive and political involvement are more likely to hold strong attitudes towards politics (see, e.g., McGraw & Ling, 2003). Moreover, a higher level of knowledge about politics enables voters to create counterarguments to protect themselves against persuasive messages (see, e.g., Matthes & Marquard, 2013;Reinemann & Maurer, 2010).…”

Section: Introductionmentioning

confidence: 99%

Debating Europe: Effects of the “Eurovision Debate” on EU Attitudes of Young German Voters and the Moderating Role Played by Political Involvement

Maier

Rittberger²,

Faas³

2016

PaG

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In the run-up to the elections to the European Parliament in 2014, EU citizens had the unprecedented opportunity to watch televised debates between the candidates running for president of the European Commission. The most important debate was the so-called "Eurovision debate", which was broadcasted in almost all EU member states. In this study we explore the responses of a sample of 110 young German voters, who watched this debate, to the candidates' messages and whether exposure to the debate caused a shift in the respondents' attitudes towards the EU. Combining data from a quasi-experiment, real-time response data, and data from a content analysis of the debate, we find that respondents' reactions to the candidates' statements were-on average-positive and that some respondents displayed attitudinal changes resulting in more favorable views towards the EU. Although the direct connection between realtime responses and post-debate attitudes is not as strong as expected, most of the measured effects indicate that a positive evaluation of the candidates' messages usually results in more pro-European attitudes. Furthermore, we find no strong evidence that political knowledge moderates debate effects. In general, differences between political 'novices' and political 'experts' tend to be rare.

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Section: Introductionmentioning

confidence: 99%

Debating Europe: Effects of the “Eurovision Debate” on EU Attitudes of Young German Voters and the Moderating Role Played by Political Involvement

Maier

Rittberger²,

Faas³

2016

PaG

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“…For example, in the present study, issues and party identification are primed among high awareness voters, but economic assessments are not. Some previous work suggests that chronic accessibility renders some attitudes and assessments less susceptible to priming (Druckman and Holmes 2004;McGraw and Ling 2003), but it appears that contextual variation only matters for more aware voters. Also, in developing expectations for persuasion in the present study, the high intensity context of the campaign is thought to minimize reception differences.…”

Section: Resultsmentioning

confidence: 88%

Political Awareness and Electoral Campaigns: Maximum Effects for Minimum Citizens?

Claassen

2010

Polit Behav

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Revisionists demonstrate campaigns mobilize, educate, activate predispositions, and change minds. Attention has turned from the ''minimum effects'' thesis to questions about the conditions under which campaigns matter and questions about which types of people are susceptible to campaign effects. Focusing on whether campaign effects are mediated by chronic political awareness, I find that current scholarship on this question is mixed. Some find that campaigns affect the politically unaware most, some find bigger effects among more aware citizens, and some find similar effects across the awareness distribution. Noting the possibility that awareness mediates different types of campaign effects differently (e.g. priming, persuasion, or learning), Zaller's Receive-Accept-Sample framework is consulted to develop expectations. I test the RAS generated predictions using the 2004 National Annenberg Election Survey pre/post panel. The results support the theory that awareness mediates different campaign effects differently.The tide is turning, or has already turned, on the conventional wisdom that electoral campaigns have only minimal effects. Recent scholarship demonstrates that a

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“…Miller and Krosnick (2000) look at public policy issues, and find these issues prime evaluations particularly for the most politically knowledgeable. McGraw and Ling (2003) suggest that new issues are more likely to be primed for the politically knowledgeable, while familiar issues like abortion are more likely to be primed among the less informed. 1 Druckman and Holmes (2004) find that international issues primed the evaluations of the politically knowledgeable, but that presidential image primed approval ratings for the less politically informed.…”

Section: Variations In the Likelihood Of Issues To Be Primedmentioning

confidence: 96%

“…Priming has also been investigated related to vote choice and group evaluations (Druckman, 2004;Johnston, Blais, Brady, & Crete, 1992;McGraw & Ling, 2003). Nearly all of these studies, however, rely on micro level data in the form of experiments or cross-sectional evidence, connecting the quantity of news coverage to individual reactions.…”

Section: The Mechanisms Of Primingmentioning

confidence: 97%

“…In contrast, other less prominent issues will have greater potential to be ascribed importance by media coverage and instead will be used selectively to inform judgments depending on the news of the day. In this way, the role of the media may be to identify novel issues as relevant to choices in cases where citizens are unsure where responsibility should fall (McGraw & Ling, 2003).…”

Section: Variations In the Likelihood Of Issues To Be Primedmentioning

confidence: 98%

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Priming Presidential Approval: The Conditionality of Issue Effects

Kelleher

Wolak

2006

Polit Behav

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Variations in the effectiveness of media priming are traditionally attributed to individual differences in political sophistication and news exposure. We contribute to this literature by considering the degree to which the content of an issue prime drives its use in presidential approval. Using a macro level approach, we combine public opinion data on presidential approval from 1981 to 2000 with content analyses of presidential news coverage to see how media attention affects the way issues are weighted in presidential approval. We find that the effectiveness of issue primes depends on issue content, such that familiar and understandable issues are more likely to be primed than more complex and difficult issues.

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Media Priming of Presidential and Group Evaluations

Cited by 33 publications

References 34 publications

Debating Europe: Effects of the “Eurovision Debate” on EU Attitudes of Young German Voters and the Moderating Role Played by Political Involvement

Debating Europe: Effects of the “Eurovision Debate” on EU Attitudes of Young German Voters and the Moderating Role Played by Political Involvement

Political Awareness and Electoral Campaigns: Maximum Effects for Minimum Citizens?

Priming Presidential Approval: The Conditionality of Issue Effects

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