Media Promosi untuk Membantu Promosi Desa Wisata

Permana, Agus Aan Jiwa; Wirayani, Made Padmi

doi:10.23887/jeu.v9i2.37235

Cited by 7 publications

(5 citation statements)

References 14 publications

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“…Promotion has an important role in managing educational tourism in the Pulutan Tourism Village. Because through promotional assistance, especially digital-based, it will speed up new destinations to become known to the wider community (Jiwa Permana & Wirayani, 2021). Promotion helps increase awareness about the existence of the Pulutan Tourism Village and the educational tourism programs it offers.…”

Section: Promotionmentioning

confidence: 99%

Educational Tourism Management Based On Experiential Learning In Pulutan Tourism Village

Hermawan,

Tohani,

Wibawa

et al. 2023

kolokium

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Pulutan Tourism Village develops and empowers the community, one of the innovative models developed is educational tourism based on experiential learning. The purpose of this study is to a) describe the management strategy in developing Pulutan Tourism based on experiential learning b) supporting and inhibiting factors. This study used an exploratory case study with the sample selected using a purposive sampling method. Data was collected through in-depth interviews, observation, and documentation. The Analysis Interactive Model from Miles and Huberman is used to analyze the results, namely: data collection, data reduction, data presentation, and drawing conclusions or verification. Research result; a) the strategy is carried out starting from identifying the potential and objectives of Wista Education, designing educational programs, involving local communities, training and education, infrastructure and facilities, promotion, and evaluation and improvement. b) Supporting factors; Strategic Location, Relevant Education Program and Local Community Involvement. While the inhibiting factors namely; Lack of Resources and Funds, Lack of Education and Training and Climate Change.Keywords: development, tourism, tourist village, educational tour, experiential learning

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Section: Promotionmentioning

confidence: 99%

Educational Tourism Management Based On Experiential Learning In Pulutan Tourism Village

Hermawan,

Tohani,

Wibawa

et al. 2023

kolokium

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“…Obyek wisata ini banyak dikenal oleh masyarakat lokal, tetapi belum dikenal luas oleh masyarakat luar karena kurangnya promosi dan publikasi. Kurangnya promosi dan publikasi dapat berakibat berkurangnya informasi sehingga berdampak pada rendahnya kunjungnya wisatawan (Permana & Wirayani, 2021). Diperlukan usaha untuk mempromosikan potensi waisata yang ada di Desa Buayan, termasuk obyek wisata Langen Ujung dan juga aneka makanan khas desa sebagai pendukung wisata…”

Section: Pendahuluanunclassified

Pengembangan Potensi Desa Wisata Buayan Kecamatan Buayan Kabupaten Kebumen melalui Media Sosial

Purwanti

Roessali

2023

JPK

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Community Service Program (KKN) is the real evidence of the implementation of the Tri Dharma of Higher Education, namely in the aspect of community service. Through KKN activities in Buayan Village, it is hoped that there will be synergy between universities and the community as a form of community empowerment towards a post-Covid-19 pandemic based on Sustainable Development Goals (SDGs). The purpose of this activity is to help increase the understanding and ability of Bina Sejahtera Buayan village-owned enterprise (BUMDes) managers in promoting the potential of tourism villages through social media. In addition, this activity is also expected to expand the promotion of top products of the village so that they can support village tourism and increase the village s original income (PADes). Community service activities based on the KKN work program are carried out offline by providing digital branding training to village officials and BUMDes managers in promoting and publicizing the tourism potential of Langen Ujung Baths in Buayan Village, Buayan District, Kebumen Regency. In addition, visits and assistance are also carried out to promote UMKM products through social media to support the existence of this tourist village.

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“…Tim mencari materi yang sesuai dengan kebutuhan dan potensi Desa Bantimutung yang akan dipromosikan melalui media sosial. Penyusunan materi ini sejalan dengan, khususnya mengenai peran kaum intelektual dalam pendampingan industri kreatif dan pariwisata di tingkat desa (Haryani, 2020;Permana et al, 2021).…”

Section: Metodeunclassified

Pengembangan Desa Bantimutung Sebagai Desa Wisata Kreatif melalui Promosi Potensi Berbasis Media Sosial

Sutrisno,

Syukur

2023

IPMAS

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Desa Bantimutung memiliki banyak potensi yang dapat dikembangkan lebih lanjut sebagai sumber pendapatan daerah. Potensi tersebut antara lain taman air, produk berbasis madu, dan tempat mendaki dan berkemah. Namun selama ini pemasaran potensi tersebut masih minim dan tidak terorganisir. Oleh karena itu, tim pengabdian masyarakat mengembangkan Desa Bantimutung Sebagai Desa Wisata Kreatif melalui Promosi Potensi Berbasis Media Sosial, dengan tiga kelompok tersebut di atas sebagai mitra, untuk lebih mempromosikan potensi mereka. Untuk itu, tim pengabdian kepada masyarakat melakukan penyederhanaan prinsip dasar dalam copywriting yaitu prinsip Fitur-Advantage-Benefit, Problem-Agitation-Solution (PAS), dan identifikasi audiens dalam branding, mengadakan workshop untuk memperkenalkan prinsip-prinsip yang telah disederhanakan tersebut dan mendalami prinsip-prinsip tersebut. potensi diri, membuat akun Instagram, dan memberikan pendampingan melalui grup WhatsApp. Berdasarkan upaya yang dilakukan, tim pengabdian masyarakat menemukan bahwa tim kreatif kini mengetahui bahwa mereka perlu mulai menggali keunggulan dan manfaat dari produk masing-masing dan target pasarnya sebelum dapat mempromosikannya ke masyarakat.

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Media Promosi untuk Membantu Promosi Desa Wisata

Cited by 7 publications

References 14 publications

Educational Tourism Management Based On Experiential Learning In Pulutan Tourism Village

Educational Tourism Management Based On Experiential Learning In Pulutan Tourism Village

Pengembangan Potensi Desa Wisata Buayan Kecamatan Buayan Kabupaten Kebumen melalui Media Sosial

Pengembangan Desa Bantimutung Sebagai Desa Wisata Kreatif melalui Promosi Potensi Berbasis Media Sosial

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