“…CMAJ readers will probably be interested to know that suicidal behaviour and contagion fuelled by media reporting (Werther v. Papageno effect) are also currently being investigated in many other countries, such as Austria, Germany, China, India, the United Kingdom, Ireland and Sri Lanka. [2][3][4][5][6][7] For example, in German-speaking countries, when the term "free death" (in German: Freitod) is used in the news instead of the terms "suicide" (in German: Suizid) or "self-murder" (Selbstmord), readers seem to have a greater understanding of suicide among individuals with incurable diseases. 2 However, suicidal persons do not make a free, rational decision that the term "free death" supposedly implies (i.e., an emotional tunnel vision of one's own life and environment).…”