Media Research Techniques

What is citizen journalism? A critical analysis from the perspective of the South Asian Association for Regional Cooperation

“…Although content analysis often disregards the context that produces texts, as well as the state of things after texts are produced, it looks directly at communication via texts and transcripts, and hence gets the central aspect of social interaction (Berger, 1991). Thus, content analysis can be seen as a research approach that utilises a set of techniques and procedures to make valid inferences regarding the content of communications.…”

“…In addition, there have always been concerns with sampling as there are no scientific rules to find out what is the right amount of materials to study (Berger, 1991).…”

Delay of Game: A Content Analysis of Coverage of Black Male Athletes by Magazines and News Websites 2002-2012

“…Content analysis is a quantitative research method that involves exploring the images and representation of subordinate groups in a representative sampling of television (Berger, 1991;Holsti, 1969). Krippendorff (2004), defines content analysis in relation to this study as: "… the analysis of the manifest and latent content of a body of communicated material (as a book or film) through classification, tabulation, and evaluation of its keys symbols and themes in orders to ascertain its meaning and probable effect."…”

Audiences Perceptions of Informative Programs at Jimma Fana FM 98.1 in Jimma, Ethiopia

“…Media can be classified as print media (such as newspapers, magazines, books and billboards) electronic media (like radio, television and computers) and photographic media (such as still photography, film and video) [10]. Business organizations use media for communicating information to the public because they know that media have huge impacts on audiences beliefs and perceptions.…”