Media Strategies for Marketing Places in Crisis

Avraham, Eli; Ketter, Eran

doi:10.4324/9780080557076

Cited by 60 publications

(109 citation statements)

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“…City branding as a topic has been debated in a variety of disciplines, especially in public policy [10][11][12][13], marketing [14][15][16][17] and political economy [18]. Recent books also deal with city branding in an interdisciplinary way [19][20][21][22][23][24], whereas a more specific and singular focus on the nature of city branding as an entrepreneurial strategy for cities is offered by some scholars [8,18].…”

Section: City Brandingmentioning

confidence: 99%

Economic City Branding in China: the Multi-Level Governance of Municipal Self-Promotion in the Greater Pearl River Delta

Jong

Chen

2017

Sustainability

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Abstract:In the urban development policy in China, city brands play an important role in setting targets for Chinese cities. These economic city brands, however, are not produced in an institutional vacuum: they are embedded in the visions national, provincial and municipal governments have for these cities, i.e., on multi-level governance. In this paper, a data-intense analysis of economic city branding practices has been conducted in the Greater Pearl River Delta, taking into account national, provincial and municipal documents in socio-economic, urban and land use planning. Evidence of economic and ecological initiatives through branding at the level of symbolic urban projects, such as new towns, has also been examined. It transpires that Hong Kong, Macau, Guangzhou and Shenzhen have adopted more sophisticated economic brand identities than the others and the reflection of brand-related targets from their actual projects is also more credible. While China's national plans focus primarily on Hong Kong and Macau, provincial documents place more emphasis on the wealthier cities on the mainland (Shenzhen and Guangzhou). The other cities attract less attention and have more freedom to adopt economic city brands, but their efforts to live up to their promise are quite limited due to their weak financial position.

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Section: City Brandingmentioning

confidence: 99%

Economic City Branding in China: the Multi-Level Governance of Municipal Self-Promotion in the Greater Pearl River Delta

Jong

Chen

2017

Sustainability

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“…The Jamaican authorities, through its Jamaica Tourism Board, Jamaica Promotions and other agencies, ought to call upon the multiple, complex narratives that define Jamaica in its promotion of the country, not just articulate a singular sun-sand-sea narrative of Jamaica. It is worth adopting what Avraham and Ketter (2008) calls a 'multi-step model' for altering a place's image. This model attempts to identify and acknowledge the specific crisis (or crises) impacting a place, pinpoint the target publics for whom the place tries to alter its image and devising the most suitable strategy or a mix of strategies to respond.…”

Section: Resultsmentioning

confidence: 99%

“…The World Tourism organization reports that governments spend some $350 million annually on destination marketing (Avraham and Ketter, 2008). Although extremely costly, advertising has the benefit of giving campaign managers direct control over the message and its timing.…”

Section: The Importance Of Public Relationsmentioning

confidence: 99%

JAMAICA: A famous, strong but damaged brand

Johnson

2014

Place Brand Public Dipl

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“…Globalisasi semakin menguat seiring perkembangan transportasi dan komunikasi yang semakin cepat, mudah dan murah [1], menjadikan batasan wilayah bukan lagi sebagai hambatan dalam pergerakan. Kondisi tersebut mengantarkan kota-kota kepada sebuah kompetisi besar untuk dapat menarik investor, pengunjung, dan penduduk [2] yang dapat menjadi penggerak perkembangan kota.…”

Section: Pendahuluanunclassified

Penerapan City Directory Dalam Membangun Identitas Kota Melalui Penyediaan Informasi Publik

Zulfa

Fadli

Murdiyantoro

2016

INFOTEL

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Abstrak -Kemampuan setiap kota dalam menarik investor dan wisatawan tersebut dapat dilihat dari bagaimana keseriusan pemerintah kota dalam membangun identitas kotanya. Salah satu hal yang dapat menjadikan sebuah kota memiliki identitas yang unik adalah kemampuannya menyediakan informasi publik yang benar dan lengkap mengenai hal-hal yang berkaitan dengan kota tersebut seperti fasilitas umum (fasum) dan fasilitas sosial (fasos). Salah satu konsep yang populer digunakan dalam menjawab tantangan tersebut adalah konsep city directory. City directory adalah aplikasi bentuk layanan berbasis lokasi untuk dapat memberikan informasi publik mengenai keberadaan fasum dan fasos dari sebuah kota. Penelitian ini dilakukan untuk membangun identitas kota purbalingga dengan menerapkan aplikasi city directory. Metode yang digunakan dalam penelitian ini adalah wawancara, analisis informasi, dan observasi langsung di lapangan. Kemudian untuk pendekatan pembangunan aplikasinya menggunakan waterfall method. Perancangan city directory yang dilakukan dalam penelitian ini merumuskan sistem manajemen direktori profil elemen-elemen kota seperti fasum, fasos, lokasi kantor pelayanan publik, dan tempat penting lainnya (place of interest).Kata kunci -city directory, informasi publik, fasilitas umum, fasilitas sosial Abstract -The ability of any city in attracting investors and tourists can be seen from how the city government's seriousness in establishing the identity of the city. One of the things that can make a city has a unique identity is its ability to provide public information that is correct and complete on matters related to the city as public facilities (public facilities) and social facilities (fasos). One popular concept used in answering these challenges is the concept of city directory. City directory is a location-based services application form to be able to provide public information about the presence of public facilities (public facilities) and social facilities (fasos) of a city. This study was conducted to establish the city's identity by applying purbalingga city directory applications. The method used in this study were interviews, analysis of information, and direct observation in the field. Then to approach application development using the waterfall method. Designing city directory that is performed in this study to formulate the profile directory management system elements of the city such as public facilities, social facilities, public service office locations, and other important places (place of interest).

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Media Strategies for Marketing Places in Crisis

Cited by 60 publications

References 0 publications

Economic City Branding in China: the Multi-Level Governance of Municipal Self-Promotion in the Greater Pearl River Delta

Economic City Branding in China: the Multi-Level Governance of Municipal Self-Promotion in the Greater Pearl River Delta

JAMAICA: A famous, strong but damaged brand

Penerapan City Directory Dalam Membangun Identitas Kota Melalui Penyediaan Informasi Publik

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