1987
DOI: 10.1177/009365087014005006
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Media Symbolism, Media Richness, and Media Choice in Organizations

Abstract: Symbolic interactionism is presented as a theoretical approach for understanding media choice processes during managerial communications. In an exploratory study, 65 managers from 11 organizations were interviewed about communication incidents involving face-to-face, telephone, electronic mail, and written media. Managers were asked the reasons they chose the particular medium. A content analysis of the reasons suggests that three factors influenced managers' media choices: (a) ambiguity of the message content… Show more

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Cited by 676 publications
(340 citation statements)
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“…In addition to addressing aspects related to cross-cultural differences, the article explores challenges associated with online interaction, and in particular, the time-space distance (Giddens, 1991;Zakay, 2012) and varying levels of media richness (Trevino, Lengel, & Daft, 1987) over a series of interactions in groups with students that have different levels of communication and technological competencies.…”
Section: Literature Review: Internationalization and Global Virtual Tmentioning
confidence: 99%
“…In addition to addressing aspects related to cross-cultural differences, the article explores challenges associated with online interaction, and in particular, the time-space distance (Giddens, 1991;Zakay, 2012) and varying levels of media richness (Trevino, Lengel, & Daft, 1987) over a series of interactions in groups with students that have different levels of communication and technological competencies.…”
Section: Literature Review: Internationalization and Global Virtual Tmentioning
confidence: 99%
“…Third, certain qualitative components of information help explain obstacles to processing information: difficult learning materials (Sweller 1994), text ambiguities (Trevino, Lengel, and Daft 1987), and redundant information (Mason and Kaye 1990;Schwan, Straub, and Hesse 2002). Difficult learning materials reflecting the inherent complexity of course content impose an intrinsic cognitive load (high element interactivity) on students.…”
Section: Information Overload Versus Cognitive Overloadmentioning
confidence: 99%
“…The literature on communication media reflects a myriad of interrelated theories on the causes that determine the selection of a communication media and its use : media richness (Daft and Lengel 1984), social influence (Schmitz and Fulk 1991), media symbolism (Trevino et al 1987), situational factors (Short et al 1976), critical mass (Markus 1987), and communication genres (Yates and Orlikowski 1992). These theories facilitates the use of language variety (e.g., numbers and pictures), and allows for a high degree of personalized input.…”
Section: Theories About the Selection And Use Of Communication Mediamentioning
confidence: 99%