In today's China, the popularity of short video media has brought about tremendous changes in the way of information dissemination and media development. Tik Tok, Kwai short format and other short format video applications will undoubtedly affect the way information is disseminated. This phenomenon also makes popular culture more infiltrate people's lives. The high frequency form of short video content makes people addicted to dopamine and releases it quickly. Long-term use will make people addicted to the fun of useless thinking. The so-called emptiness after happiness will cause people to fall into a vicious circle and lose their minds. By analyzing the background, reasons and current situation of the rise of short-format video software, this article explains how this new type of media affects the development of popular culture. In the context of the popularity of short videos, if the form and content of popular culture changes, which popular cultural carriers will be produced? The purpose of this research is to explore how these phenomena affect people's entertainment. Will these changes in entertainment methods have a more far-reaching impact?