“…sweepstakes, ceasing work for the duration of the race, and champagne breakfasts) serve as consumerist rituals that reinforce spiritually the Australian identity of individual attendees (Cusack and Digance, 2009). Recent Olympic mega-events, such as Beijing 2008, London 2012, and Rio 2016, staged native cultures and histories in spiritual styles involving shared ethnic memories, traumatic incidents, and contributions to world civilization all at the same time (Tzanelli, 2010(Tzanelli, , 2013b(Tzanelli, , 2017. Through blends of audio-visual (broadcast segments) and embodied (live cultural performances) forms of staging the host city's and nation's culture, megaevent ceremonies re-created native atmospheres and environments for global consumption: as regional myths, characters and artifacts upgraded to national symbols (Beijing 2008); labor utopias connected to the Industrial Revolution (London 2012); cultures of migration and community-making stemming from dance forms and music traditions, such as samba (Rio 2016); and hybridized local-global forms of tradition and modernity in new media spheres (Tokyo 2020 handover).…”