Mediating Effects of Perceived Value on the Relationship between University Foodservice Quality Attributes and Satisfaction of Chinese Students in Daejeon

Yi, Na Young

doi:10.3746/jkfn.2015.44.11.1750

Cited by 9 publications

(2 citation statements)

References 17 publications

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“…Liu, Chang, and Tsai (2015) established that perceived value mediates the influence of service traits on software users’ satisfaction. The same conclusion was reached by Hapsari, Clemes, and Dean (2016) and Yi (2015) in the restaurant and airline industries. However, BarNir, Watson, and Hutchins (2011) and Kreager, Staff, Gauthier, Lefkowitz, and Feinberg (2016) recommended that perceptual studies consider the moderating role of gender, as males and females often differ in their views, depending on gender-based norms.…”

Section: Literature Review and Hypotheses Developmentsupporting

confidence: 74%

A Moderated Mediation Model to Explain Consistent Condom Use Intention Among Young Adults in South Africa

Nkwei

Roberts-Lombard

Maduku

2022

Social Marketing Quarterly

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Background Behavioral sustenance is one of the main outcomes of social marketing programs to address health issues, such as HIV and AIDS prevention. However, academic research into consistent condom use is interestingly sparse, particularly in South Africa, the country with the highest HIV-infected population in the world. Young adults are particularly vulnerable because they often engage in unprotected sex. Focus of the Article This study explores the factors driving consistent condom use intention with theoretical considerations in the expectation confirmation theory. The study investigates whether factors within the condom product category such as brand satisfaction and brand value enhance or weaken the effect of met/unmet brand expectations on consistent condom use intention of young adults. It further tests whether this potential enhanced or weakened effect significantly differs between male and female condom users. Research Questions Does dis/confirmation influence consistent condom use in the presence of brand satisfaction and brand value or not? Does gender moderate the mediations found in the expectation confirmation model? Importance to the Social Marketing Field From a theoretical perspective, the study expands the expectancy confirmation theory by focusing on the indirect effects of dis/confirmation on continuance intention. The study also tests the mediated moderating role of gender. Methods The study was descriptive in nature and a quantitative survey was used to obtain data from 724 young adults in South Africa. Quota sampling was applied to select respondents. Finally, the structural equation modelling technique was used to assess the measurement and structural models. Results Findings indicate that perceived brand value determines consistent condom use intention. The mediating role of perceived brand value on the relationship between dis/confirmation and consistent condom use intention was more pronounced among males compared to females. Dis/confirmation and perceived brand value were significant determinants of condom brand satisfaction. However, the influence of brand satisfaction on consistent condom use intention was not supported. Recommendations for Research or Practice The concept of consistent condom use should be integrated in the brand message. A segmented approach based on gender should be used by condom companies to promote their products to young adults. These companies should provide condoms that meet the expectations of male and female young adult consumers as two different market segments. Limitations Only one province was investigated in South Africa. Social desirability bias was not controlled.

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Section: Literature Review and Hypotheses Developmentsupporting

confidence: 74%

A Moderated Mediation Model to Explain Consistent Condom Use Intention Among Young Adults in South Africa

Nkwei

Roberts-Lombard

Maduku

2022

Social Marketing Quarterly

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“…2010년 들어 재한 중국 유학생을 대상으로 한 대학급식 만족도와 관련한 연구들이 보고되고 있다 [7][8][9][10][11]. 또한 재 한 중국 유학생을 대상으로 식생활 적응 [5,11], 식습관 [12], 식습관 변화에 따른 영양 섭취 실태 [6], 식품섭취 및 식행동 [13], 스트레스와 식생활 [14,15] 와 함께 보정 변수로 일반적 특성을 포함하였다.…”

Section: 서 론unclassified

Dietary Life of Chinese International Students according to the Frequency of University Foodservice Use in Korea

Cui

Yoo

Choi

et al. 2020

Korean J Community Nutr

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Objectives: This study investigated the current use of university foodservice among Chinese international students in Korea, focusing on the relationship between the frequency of university foodservice use and their dietary life. Methods: An online survey was conducted on 452 Chinese international students from February 6 to 12, 2020. The respondents were classified into "the Low-frequency group" (< one time/week; n=144), "the Mid-frequency group" (one-two times/week; n=133), and "the High-frequency group" ( three times/week; n=175) according to their frequency of using university foodservice. The dietary life was compared among the three groups. Binominal logistic regression models were constructed to determine the associations between the frequency of university foodservice use and the changes in dietary life. Results: More than 2/3 (68.1%) of the respondents used the university foodservice at least once per week. Chinese international students who were males and Han Chinese people, lived on campus, had stayed longer in Korea, and had no cooking facilities tended to use the university foodservice more often. The level of satisfaction with the university foodservice was not high (3.52 out of 5-points). Only 20% ate meals three times per day, and only 22% ate breakfast almost every day. The frequencies of overeating and skipping meals increased after studying in Korea. The frequency of university foodservice use, along with the length of residence in Korea, was associated with these negative changes in dietary life. Overeating (OR=2.11) and skipping meals (OR=1.79) were more likely to increase after studying in Korea in the Mid-frequency group than in the High-frequency group. Conclusions: The frequency of university foodservice use was associated with the dietary life of Chinese international students in Korea. A high frequency (i.e.  three times/week) of using university foodservice may positively affect the dietary life of Chinese international students in Korea.

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Quality Prediction and Change in Quality of Kimchi Cabbages Stored Under a Pallet Unit-Controlled Atmosphere

Chun¹,

Choi²,

Lee³

et al. 2020

Food Eng. Prog.

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Mediating Effects of Perceived Value on the Relationship between University Foodservice Quality Attributes and Satisfaction of Chinese Students in Daejeon

Cited by 9 publications

References 17 publications

A Moderated Mediation Model to Explain Consistent Condom Use Intention Among Young Adults in South Africa

A Moderated Mediation Model to Explain Consistent Condom Use Intention Among Young Adults in South Africa

Dietary Life of Chinese International Students according to the Frequency of University Foodservice Use in Korea

Quality Prediction and Change in Quality of Kimchi Cabbages Stored Under a Pallet Unit-Controlled Atmosphere

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