2022
DOI: 10.11114/smc.v10i2.5698
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Mediating Role of Cultural Identity in the Relationship between Social Media Use Intensity and Social Media Use Purpose among Chinese International Students in Malaysia

Abstract: Social media has become essential for international students adjusting to a new environment. Previous research has shown that social media use purposes influence international students' cognition, psychology, and behavior. Limited studies have explored whether social media use purposes could be modified. This study investigated whether and how social media use intensity could influence use purpose by focusing on the mediating role of cultural identity among 213 Chinese international students studying in Malays… Show more

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Cited by 2 publications
(1 citation statement)
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“…14, no. 1, , p. 35-48. https://doi.org/10.37680/qalamuna.v14i1.1131Wei Zhao, et al "Mediating role of cultural identity in the relationship between social media use intensity and social media use purpose among Chinese international students in Malaysia". Studies in Media and Communication, vol.…”
Section: Introductionmentioning
confidence: 99%
“…14, no. 1, , p. 35-48. https://doi.org/10.37680/qalamuna.v14i1.1131Wei Zhao, et al "Mediating role of cultural identity in the relationship between social media use intensity and social media use purpose among Chinese international students in Malaysia". Studies in Media and Communication, vol.…”
Section: Introductionmentioning
confidence: 99%