Mediating Role of Open Innovation Between the Relationship of Blue Ocean Strategy and Innovation Performance, a Study  of Malaysian Industry

Shafiq, Muhammad; Tasmin, Rosmaini; Takala, Josu; Qureshi, Muhammad Imran; Rashid, Mehwish

doi:10.14419/ijet.v7i2.29.14316

Cited by 3 publications

(2 citation statements)

References 38 publications

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“…Several organizations in many sectors apply this strategy to gain more success in their business. Shafiq, Tasmin, Takala, Qureshi and Rashid (2018) state that competition becomes irrelevant with the Blue ocean strategy, not just as warfare with other organizations' markets or industries. The Blue Ocean creates an undisputed market space through value innovation.…”

Section: Entrepreneurship and Sustainability Issuesmentioning

confidence: 99%

How Blue Ocean Strategy helps innovate social inclusion.

Išoraitė¹,

Alperytė²

2022

JESI

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This article aims to explore the techniques and features of the Blue Oceans Strategy and provide insights into the applicability of this famous approach. The paper analyzes the concept of the Blue Ocean strategy, its origins and development, the relation of the Blue Ocean's metaphor to innovation, the relation between the Blue Ocean and the Red Ocean strategy, the Blue Ocean strategy, social entrepreneurship, and social inclusion. The article examines examples of the application of the Blue Ocean Strategy in Lithuania and abroad. The scientific discussion on the issue of the Blue Ocean strategy (further -BOS) covers certain benefits present in each manifestation of the examined strategy. For instance, "value innovation" is one of the topics that has developed rapidly over the last two decades. The "value creation" (or "innovation") aims to create new demand through transforming user experience by offering 'scalable personalization' and using ubiquitous smart technologies to turn traditional products into interactive, information-rich inclusion platforms. Therefore, the Blue Ocean strategy presents a systematic approach to making the competition irrelevant. It outlines the principles and tools that any organization can use to create and capture its undiscovered blue oceans. The scope for defining entrepreneurship is broad and results in many definitions. The discussion turns around the concept of entrepreneurship, and the article's authors also engage themselves in the questions of whether and how to confirm the inter-relation of the BOS and entrepreneurial activities. The authors attempt to prove the principle of the Blue Ocean strategy to be perfectly adaptable to non-profit companies. A case study of the arts agency "Artscape" is provided, and the conclusions are drawn from this part. The authors claim that the theory of the Blue Ocean strategy is still relevant and motivating for the current companies, regardless of their legal statusbudgetary or NGO.

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Section: Entrepreneurship and Sustainability Issuesmentioning

confidence: 99%

How Blue Ocean Strategy helps innovate social inclusion.

Išoraitė¹,

Alperytė²

2022

JESI

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“…Los resultados de este estudio suman nueva evidencia a otros estudios que han mostrado cómo organizaciones que alinean sus estrategias hacia la innovación y crean contextos internos dinámicos (Tasmin y Shafiq, 2017;Shafiq, Tasmin, Takala, Qureshi y Rashid, 2018) son más proclives a promover un sentido de avance y progreso en la compañía (Özsomer, Calantone y Benedetto, 1997). Estas estrategias facilitan la asunción de riesgos (Moheno, Calzada y Hernández, 2014) y, en general, estimulan la generación de innovación (Zahra y Covin, 1994;Özsomer et al, 1997;Forrester, 2000;Özgener, Öğüt, Kaplan y Bickes, 2009;Pittino y Visintin, 2009;Lechner y Gudmundsson, 2014;Moheno et al, 2014).…”

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Orientación emprendedora y desempeño innovador en mipymes. El rol moderador de la orientación estratégica

2022

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El objetivo del presente estudio fue medir si el efecto de la orientación emprendedora en el desempeño innovador está moderado por el tipo de orientación estratégica que siguen las mipymes. Para ello, se estimó un modelo de regresión jerárquica secuencial. Los resultados mostraron que, en mipymes que brindan atención a tendencias del entorno, aprovechan oportunidades de mercado y productos y tienen mayor flexibilidad operativa (prospectoras), el efecto positivo de la orientación emprendedora en el desempeño innovador resultó ser mayor que en aquellas mipymes orientadas a la eficiencia operativa, al control de costos y al mantenimiento de la cartera de productos para sus clientes (defensoras).

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The Approach of Value Innovation towards Superior Performance, Competitive Advantage, and Sustainable Growth: A Systematic Literature Review

et al. 2021

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The value innovation strategy of pursuing differentiation and low cost has diverged and correlated with various notions and perspectives, which adds complexity and ambiguity to the current knowledge of value innovation. Thus, this study uses a systematic literature review methodology to identify key scientific contributions to the field of value innovation by providing a structured reliable overview of the current knowledge. This study aims to integrate the findings of previous research on value innovation to identify where conclusions converge and diverge and highlight emerging trends and gaps in the literature. This study seeks to answer the research question, “How can value innovation be an approach for superior performance, competitive advantage, or sustainable growth?” In this context, results are achieved through analyzing and synthesizing 73 empirical articles on value innovation literature published from 1997 to January 2021. Particularly, this study contributes to the extant literature by providing an integrative framework that summarizes the literature findings and addressing thematic classifications of the value innovation process. This study also helps further improve research on value innovation by identifying gaps and suggesting a conceptual model to mitigate those gaps.

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Mediating Role of Open Innovation Between the Relationship of Blue Ocean Strategy and Innovation Performance, a Study of Malaysian Industry

Cited by 3 publications

References 38 publications

How Blue Ocean Strategy helps innovate social inclusion.

How Blue Ocean Strategy helps innovate social inclusion.

Orientación emprendedora y desempeño innovador en mipymes. El rol moderador de la orientación estratégica

The Approach of Value Innovation towards Superior Performance, Competitive Advantage, and Sustainable Growth: A Systematic Literature Review

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