Mediating roles of self-presentation desire in online game community commitment and trust behavior of Massive Multiplayer Online Role-Playing Games

Park, Seung‐Bae; Chung, Namho

doi:10.1016/j.chb.2011.07.016

Cited by 102 publications

(60 citation statements)

References 49 publications

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“…Moreover, v 2 and v 2 /df are sensitive to sample size (Hair et al, 1998;Marsh et al, 1988), and thus this study does not regard them as critical indices. Previous studies having sample sizes larger than 300 also showed significant v 2 value (e.g., Kaczmarek and Drą _ zkowski, 2014;Park and Chung, 2011). The examination of reliability, validity, and model fit indicates that measures used in this study perform adequately in psychometric properties.…”

Section: Measures and Psychometric Propertiesmentioning

confidence: 76%

Drivers of interdependence and network convergence in social networks in virtual communities

Teng

2015

Electronic Commerce Research and Applications

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Section: Measures and Psychometric Propertiesmentioning

confidence: 76%

Drivers of interdependence and network convergence in social networks in virtual communities

Teng

2015

Electronic Commerce Research and Applications

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“…Although prior studies have explored a number of germane facets pertaining to MMORPGs such as player characteristics, game design aspects, and consequences of game play (e.g., Bartle, 1996;Stetina, Kothgassner, Lehenbauer, & Kryspin-Exner, 2011;Yee, 2006Yee, , 2009, from a marketing perspective, very little is known on the facilitators, nature, and outcomes of MMORPG consumption communities (Harwood & Ward, 2013;Zhong, 2009). Given the social, relational, and economic aspects prevalent in MMORPGs, scholarly consensus is that MMORPG communities possess the same characteristics as other online brand communities or tribes (Cova & Cova, 2002;Park & Chung, 2011). Shared consciousness, rituals and traditions, and obligations toward the community and its members, the three traditional principles of brand communities (McAlexander, Schouten, & Koenig, 2002;Muniz & O'Guinn, 2001;Stokburger-Sauer, 2010) are clearly observable across MMORPG communities.…”

mentioning

confidence: 99%

Determinants and Outcomes of Online Brand Tribalism: Exploring Communities of Massively Multiplayer Online Role Playing Games (MMORPGs)

Badrinarayanan¹,

Sierra²,

Taute

2014

Psychol. Mark.

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Online consumption communities, involving millions of online consumers, have been created around massively multiplayer online role playing games (MMORPGs). Within these communities, players who share interest in MMORPGs convene, interact, and collaborate with fellow players and achieve game‐related outcomes. As these online social networks have been noted to augment, and perhaps supplant person‐to‐person interaction, this study focuses on the drivers of inherent interpersonal relationships, the nature of the constructed society, and resulting consumer initiatives to sustain and nurture the organization. Specifically, this research suggests that MMORPG communities transcend more facile forms of online or brand communities and demonstrate characteristics that can most aptly be construed as brand tribalism in the anthropological sense. Here, the challenge and telepresence innate in playing MMORPGs, cognitive and affective involvement associated with MMORPGs, and commitment to MMORPGs are modeled as antecedents of brand tribalism or a sense of the relationship with the brand and MMORPG community. Consequently, intent to purchase MMORPG‐related virtual products, recruitment of other MMORPG players, and word of mouth are identified as consequences of this unique consumer–brand relationship. Further analysis reveals the negatively charged emotional measure (i.e., defense of the tribe) within the tribalism instrument explains more variance in the outcome variables than the positively charged emotional measures (i.e., lineage, social, sense of community). Implications and future research directions are offered.

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“…Consumers who are innovative are likely to connect with brands that they view as being focused on innovation (Eisingerich and Rubera 2010). In the context of playing massive multiplayer online role-playing games, Park and Chung (2011) showed that people with higher innovativeness may have stronger motivation to present and promote their images (i.e. self-presentation).…”

Section: Model Developmentmentioning

confidence: 98%

The impact of personal innovativeness on product aesthetics and self-connection with brand: a case study of mobile phone users

Tan

Sie

2014

Behaviour & Information Technology

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The concept of personal innovativeness in information technology (PIIT) is often used in an IS context to understand the adoption of IT products and services. However, to the best of our knowledge, few studies have investigated the influence of PIIT on visual product aesthetics (AES) and the consumer's self-connection with brand. By comparing smartphone and functional phone users, this study revealed that PIIT is a significant predictor in explaining centrality of visual product aesthetics (CVPA) and self-brand connection (SBC). PIIT also acts as a predictor of AES and moderates the relationship between satisfaction (SAT) and SBC for smartphone users but not for functional phone users. For both user groups, CVPA predicts AES, and AES contributes to SAT and SBC. The academic and managerial implications of these results were discussed.

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Mediating roles of self-presentation desire in online game community commitment and trust behavior of Massive Multiplayer Online Role-Playing Games

Cited by 102 publications

References 49 publications

Drivers of interdependence and network convergence in social networks in virtual communities

Drivers of interdependence and network convergence in social networks in virtual communities

Determinants and Outcomes of Online Brand Tribalism: Exploring Communities of Massively Multiplayer Online Role Playing Games (MMORPGs)

The impact of personal innovativeness on product aesthetics and self-connection with brand: a case study of mobile phone users

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