Mediating social media use: Connecting parents’ mediation strategies and social media literacy

Daneels, Rowan; Vanwynsberghe, Hadewijch

doi:10.5817/cp2017-3-5

Cited by 70 publications

(76 citation statements)

References 14 publications

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“…Similar to television restrictive mediation, parents might engage in online restrictive mediation with fear as a motive (Mascheroni, 2014;Zaman et al, 2016) and this stems from parents wanting to protect their child from harmful content (van Kruistum & van Steensel, 2017). Other research has shown that parents believed their child had too much access to their devices, spent too much time using them, and were in need of a balance between online and offline activities (Daneels & Vanwynsberghe, 2017;van Kruistum & van Steensel, 2017). In other cases, parents chose not to use restrictive mediation because they were certain that their child was less likely to be influenced by media and had the ability to recognize negative content compared to other children .…”

Section: Television Versus Online Restrictive Mediationmentioning

confidence: 99%

When you think you know: The effectiveness of restrictive mediation on parental awareness of cyberbullying experiences among children and adolescents

Caivano¹,

Leduc²,

Talwar³

2020

Cyberpsychology

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The current study examined parental awareness of their child’s cyberbullying experiences in relation to the implementation of restrictive mediation strategies (e.g., interaction and technical restrictions) among children in elementary school and adolescents in high school. Canadian parent-child dyads (N = 102) completed a survey where parents reported their perceptions of their child or adolescent’s involvement in cyber aggression, cyber victimization, and witnessing cyber aggression, while children and adolescents (ages 8–16) reported their own experiences. Mean difference scores were calculated to examine parental awareness. The results showed that parents of children in elementary school underestimated their participation in cyber aggression, whereas parents of adolescents in high school overestimated their participation in cyber aggression. In addition, parents of adolescents who did not use restrictive mediation underestimated the extent to which their adolescent witnessed cyber aggression. Overall, this study highlights the importance of parenting practices and parental knowledge of negative online behaviour across childhood and adolescence.

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Section: Television Versus Online Restrictive Mediationmentioning

confidence: 99%

When you think you know: The effectiveness of restrictive mediation on parental awareness of cyberbullying experiences among children and adolescents

Caivano¹,

Leduc²,

Talwar³

2020

Cyberpsychology

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“…With the explosion of media, families are exposed to other types of media besides television. There is some evidence that parents may be less aware of or may not fully understand newer media forms and persuasion tactics such as social media (Daneels & Vanwynsberghe, 2017). As a result of media literacy disparities between generations, there may be some kind of reverse consumer socialization and media literacy occurring, where parents are learning from their children or where children turn to guidance from their peers because of their parents' lack of knowledge (e.g., Pfaff-Rudiger & Riesmeyer, 2016).…”

Section: Limitations and Future Researchmentioning

confidence: 99%

“…Therefore, although the discussion and intensity of discussion about media helped inform our understanding of media literacy, we did not gather data about the fuller range of mediation strategies. Certainly, different forms of parent mediation or nuances in our understanding of parent actions or discussion may be required for new forms of media (see discussion by Daneels & Vanwynsberghe, 2017). In addition, future research might investigate the influence of parents' media literacy and mediation strategies for their family's actual food-related behaviors as scholars suggest that "parents' media literacy skills affect their family's dietary behavior" (Austin et al, 2015(Austin et al, , pp.…”

Section: Limitations and Future Researchmentioning

confidence: 99%

Intergenerational food-focused media literacy in Jamaica

Nelson

Powell²,

Giray

et al. 2020

JMLE

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Media use has been linked to unhealthy eating, but there is evidence that parent discussion about media and media literacy can inoculate against negative media effects. Therefore, we examined the relationships between mothers' food-focused media literacy and their discussions about media and their adolescents' food-focused media literacy in a survey of 82 motheradolescent dyads in Jamaica, a middle-income country where obesity is rising. As expected, mothers' food-focused media literacy was both greater than and positively related to their adolescents' food-focused media literacy. The nature of the discussion (i.e., emotional intensity) about the time adolescents spent using media (TV, computer/electronics) positively related to adolescents' media literacy. This study contributes to understanding how mothers may shape their adolescent's media literacy and underscores the importance of considering parent-adolescent discussions for food-focused media literacy.

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“…Historically, the theoretical and empirical contributions started with parental mediation of television media but now also include parental mediation of new media types, such as internet media, social media and SMI media (Daneels & Vanwynsberghe, 2017;Dedkova & Smahel, 2019;Jiow et al, 2017;Lou & Kim, 2019;Robertson, 1979). Cognitions, emotions, and behaviors related to parental mediation tend to be clustered around broad mediation strategies regardless of media type (Daneels & Vanwynsberghe, 2017;Domoff et al, 2019;C. A. Evans et al, 2011;Palaigeorgiou et al, 2018;Shin, 2015;Symons et al, 2017;Vaterlaus et al, 2014;Vijayalakshmi et al, 2019;Zaman et al, 2016).…”

Section: Parental Mediation Of Media Usementioning

confidence: 99%

“Wasn't Even on My Radar”: Increasing Parental Mediation of Influencer Marketing Behaviors in 35 Minutes with a Brief Theory of Planned Behavior Informed Online Randomized Controlled Intervention

Rohde¹

2020

Preprint

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Online marketing to humans in their childhood, adolescent and early adulthood is an increasingly important research topic because it can on a larger scale than previously possible with traditional marketing lead to undesirable outcomes (e.g., obesity) and target more ethical grey zones between questionable, unfair and deceptive marketing to achieve its goals (Buijzen & Valkenburg, 2005; De Pauw et al., 2019). In particular, social media influencer content and embedded marketing might have a large influence on young consumers (Folkvord et al., 2019).The largest recent research trend and solution to address the problems related to online young consumer marketing was the establishment of online marketing disclosure policies (De Veirman et al., 2019; FTC, 2017; Gürkaynak et al., 2018; Riefa & Clausen, 2019). Disclosures have their merits, but also shortcomings. In particular, increased process fairness (i.e., awareness of the selling intent) appears not to be enough to diminish undesirable outcomes because young consumers also need the knowledge and the skills to counter the undesirable effects resulting from marketing exposures (De Pauw et al., 2019; Isaac & Grayson, 2019; Jung & Heo, 2019; Youn & Shin, 2019). In intervention research targeting the increase of knowledge and skills of children, the largest yet comparatively small trend are school-based interventions (De Jans et al., 2019; Nelson, 2016; O’Rourke et al., 2019; Truman & Elliott, 2019). However, school-based interventions have a few vital shortcomings. First, school-based marketing literacy interventions are costly to scale. Second, they create further competition for scare school-based financial, human and attention resources. Lastly, they might not be frequent or context-specific enough to produce a lasting change in marketing-related knowledge and skills. In contrast, parent-targeted interventions that increase the parental intentions to engage in behaviors that increase marketing-related knowledge and the skills of children do not have these shortcomings and, as a result, can be considerably more important for researchers and policymakers (De Pauw et al., 2019; Isaac & Grayson, 2019; Jung & Heo, 2019; Youn & Shin, 2019). Compared to school-based interventions, parents have more opportunities and time to influence the media diet directly and educate them with higher frequency and higher context-specificity by daily discussing the marketing their children actually engage with (Chen & Shi, 2019; Lin et al., 2019; Nelson et al., 2017). Consequently, the thesis purpose was to advance the knowledge of interventions that target parental intentions to engage in marketing-literacy-relevant behaviors. To this end, the study combined a conceptual and theoretical framework based on the theory of planned behavior (TPB) and broader intervention science concepts, in particular behavioral change techniques (BCTs) and mechanisms of actions (MoA), and an advanced experimental design. More specifically, 21 theory-informed hypotheses were tested in a randomized controlled online experiment composed of six interventions and one control condition with a sample of 196 (pre-intervention and immediately post-intervention) and 166 participants (one-month post-intervention).Numerous contributions are made. First, relatively brief (35 minutes) TBP-based online interventions can have a significant effect on parental intentions to engage in the discussion of influencer marketing and on self-reported one-month post-intervention behaviors. Second, the combined framework was highly valuable to inform an intervention design that produces effects of practical and theoretical importance. Third, the parsimonious TPB-based model (i.e., consistent of attitudes, subjective norms, perceived behavioral control and intentions) is also appropriate for the context of parental mediation of influencer marketing because the three-based constructs could significantly explain the majority of parental intentions (74%), and parental intentions alone significantly predicted a moderate amount variance in the future behaviors (39%). Fourth, parental attitudes were the base-construct most susceptible to change and considerably predicted intentions. Therefore, research efforts should focus on the study of parental attitudes and practical efforts should focus on targeting parental attitudes until marketing and influencer marketing become mainstream topics in the parental discourse. Lastly, despite the high intentions in the attitude only condition, the condition had no significant impact on future behaviors. Even though the attitude and three-construct condition shared an identical intention level, the three-construct intervention had a marginally non-significant (.06) effect on future behaviors. The four-construct had a significant effect on future behaviors. As a result, time spent (10 minutes vs. 33 and 35 minutes) and associated elaboration might be an important moderator of future behavior.

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Mediating social media use: Connecting parents’ mediation strategies and social media literacy

Abstract: Abstract

Cited by 70 publications

References 14 publications

When you think you know: The effectiveness of restrictive mediation on parental awareness of cyberbullying experiences among children and adolescents

When you think you know: The effectiveness of restrictive mediation on parental awareness of cyberbullying experiences among children and adolescents

Intergenerational food-focused media literacy in Jamaica

“Wasn't Even on My Radar”: Increasing Parental Mediation of Influencer Marketing Behaviors in 35 Minutes with a Brief Theory of Planned Behavior Informed Online Randomized Controlled Intervention

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