“…First, the investigation in this research project aims to be more reflexive with socially just interpretation of the depictions of nations (Jepson, 2015), local people (Wright & Eaton, 2018), and Australian tourists in the mainstream media, online discussions, and on-site experiences. The aim is to understand more deeply the depiction of rural places, people, and identities in tourism in terms of "othering," by mapping some key texts, which frequently appear in the media, and understanding the meaning of social reproduction (Li, Zhang, Zhang, & Abrahams, 2019). Local people, as part of rural life depictions, maintain a conducive atmosphere for tourism because the production process of tourism also helps to restructure the social economy of local people.…”