Mediation effect of brand relationship quality between airline brand experience and customer citizenship behavior

Xie, Liang; Zhang, Wenxuan; Yin-mei, Peng

doi:10.1109/icsssm.2014.6874080

Cited by 4 publications

(5 citation statements)

References 6 publications

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“…Increasing cases of environmental damage due to mining activities are becoming a concern of the business world, because people are increasingly concerned about social and environmental issues, thus demanding companies to carry out social and environmental responsibilities. This encourages the creation of green innovation to reduce environmental damage [4] [5]. Environmental performance is the company's effort to meet the expectations of various stakeholders for the availability of transparent and accountable information.…”

Section: Introductionmentioning

confidence: 99%

The Mediation Effect Firm Performance on Green Innovation and Firm Value: Evidence the Mining Industry

et.al¹

2021

TURCOMAT

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Global warming is currently an issue that is widely discussed of both the accounting literature and others. The topic of environmental performance is gaining increasing attention from academics and politics when it is associated with each country’s policies regarding environmental damage. Purpose: This article to investigate both the direct and indirect the effect of green innovation and firm value on financial performance as mediating variable Design/methodology/approach: The samples in this study are applied using purposive sampling ad obtained total sample of PROPER participating companies listed in Indonesia Stock Exchange during the year of 2012-2018. The data used in this study are secondary data obtained from annual report. Companies are listed on the Indonesia Stock Exchange in mining industry in 2012-2018. The variable green innovation was measured by using PROPER, the financial performance was measured by ROA and the firm value were measured by Tobin’s Q. Data processing uses SEM-PLS with WarpPLS 6.0 with the consideration that SEM-PLS is a reliable tool for testing predictive models. Several studies using capital market data in Indonesia have found data with abnormal distribution, so data using PLS is appropriate. Result of the study: The authors find that the green innovation has a positive effect on the firm value and financial performance full mediate the effect green innovation and firm value. Research limitations: this article only examines green innovation using the PROPER measure while the green innovation measure is thought to be related to company value such as ISO 14001, content analysis is not discussed at all in this article and the research sample is limited to mining companies. This scope may not be able to describe the overall conditions in Indonesia. Originality/value: This study comprehensively examines both direct and indirect effect of green innovation with financial performance and firm value, which is rarely examined in extant studies.

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Section: Introductionmentioning

confidence: 99%

The Mediation Effect Firm Performance on Green Innovation and Firm Value: Evidence the Mining Industry

et.al¹

2021

TURCOMAT

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“…Perceived quality of a brand also foster customers to involve in citizenship behavior (Abolfathi et al, 2013). In addition, literature indicated CBBE as important predictor to develop CCB in aviation industry and important strategy to strengthen relationships among brands and customers over the period of time (Lishan et al, 2014;Wu et al, 2017).…”

Section: Customer Based Brand Equitymentioning

confidence: 99%

“…That is why the understudied phenomenon of CCB has got heated debates among practitioners (Nagy & Marzouk, 2018). Due to such richness of construct, marketing literature has highlighted the importance, applicability, and significances of CCB in the aviation industry (Lishan et al, 2014). In the aviation industry, services being delivered in a shared environment where customers share their time, space and equipment collectively.…”

Section: Introductionmentioning

confidence: 99%

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Investigating the effects of customer-based brand equity on turnover intentions with mediating effect of customer citizenship behavior

Raza¹,

Salleh²,

Tariq³

et al. 2020

10.5267/j.msl

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This study addresses the issue of rising turnover intention in Pakistan's aviation industry and provides a theoretical foundation for lowering the turnover intention with the help of consumer citizenship behavior (CCB) and consumer-based brand equity by using the SO -R theory. The data is collected with the help of structured personally administered questions following the intercept approach. Three most frequently used international airports which are located at Lahore, Karachi and Peshawar are targeted for data collection and total of 388 Pakistani flyers who traveled to international destinations participate in the survey. In addition, this study uses SmartPLS 3.2.7 for data analysis with the help of a two-stage approach. The results state that CBBE had a significant effect on CCB and CCB had a significant impact on turnover intentions. Furthermore, CCB plays the role of an important mediator for the effect of customer based brand equity (CBBE) on turnover intention. These results enhance existing literature about lowering the turnover intention with the help of CCB and CBBE in aviation industry of Pakistan. The study also highlights that managers and practitioners should improve customer engagement for exhibiting CCB to reduce customer turnover intentions in the aviation industry.

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“…Student volunteer behavior encourages students to help fellow students, spread positive word of mouth, tolerate unpleasant situations, and advocate for their educational institute in the presence of fellow students and among competitors [15]. The engagement of students in volunteer acts is not obligatory, but it provides great assistance to the institute [16]. The volunteering behavior of the students helps the institute maintain long-term and profitable relationships with students [17], increase market share and good will in market [4], and attract potential students [18].…”

Section: Introductionmentioning

confidence: 99%

Education Beats at the Heart of the Sustainability in Thailand: The Role of Institutional Awareness, Image, Experience, and Student Volunteer Behavior

et al. 2023

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The grim effects of COVID-19 have widely obstructed every sector of life, and the education sector is not an exception. The physical meeting restrictions, lockdowns, social distancing, and movement control orders increased the dropouts of students in educational institutes. These dropouts compromised the contribution of the educational sector to the gross domestic product (GDP) and worsened the economic situation. The spike of COVID-19 shaped a curve of fears, and students are clueless as to how to mitigate its affects. Therefore, this study proposes an implication of a rare phenomenon termed as student volunteering behavior. Student volunteering behavior has the capacity to turn existing students into advocates of the institute, a great assistance to attract potential students and bring back the dropout students. This study suggests that educational institutes in Thailand should provide a better experience to students, strengthen the institute’s image, and make students aware of their services. Their memorable experiences of institutional services will enhance students’ loyalty and urge them to exhibit volunteering behavior. The result of this study indicates significant fallout of institute experience and image to student loyalty and to the student volunteering behavior. However, the study unveiled insignificant results of the relationship between institute awareness to the student loyalty and student volunteering behavior. Furthermore, the study proposes directions for further studies based on the rarer limitations.

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Mediation effect of brand relationship quality between airline brand experience and customer citizenship behavior

Cited by 4 publications

References 6 publications

The Mediation Effect Firm Performance on Green Innovation and Firm Value: Evidence the Mining Industry

The Mediation Effect Firm Performance on Green Innovation and Firm Value: Evidence the Mining Industry

Investigating the effects of customer-based brand equity on turnover intentions with mediating effect of customer citizenship behavior

Education Beats at the Heart of the Sustainability in Thailand: The Role of Institutional Awareness, Image, Experience, and Student Volunteer Behavior

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