Mediatization of Tourism: New Trends and Tourist Attraction in the Online Space

Abstract

The article deals with the characteristics of the media content of tourist orientation, presented in the online network space, analyzes the specifics of reflection and formation of tourist attractiveness in the media reality. The empirical base of the study was the results of the content analysis of the reviews of tourists posted on the Internet, as well as other sociological studies characterizing the attitude of consumers to different media. Digital media in modern conditions are among the most popular sources of information about tourist services and products. These trends are determined by the advantages of information placed in the online network space: relevance, versatility, interactivity, hypertextuality, multimedia, accessibility. The outcomes of the outlook for tourism advancement by the help of the media were also discussed. Tourism media, as well as the expansion flow and evolution regarding receiving and construction and increasing the information to respond to the key questions of the development of tourism industry, were studied such as infrastructure equipment and services and the potential of the tourist industry. The content of cyber media was found to be helpful in consolidating the issues and modes and practical cases of various tourist groups, as well as representing the expectations and interests of tourism industry consumers. The popularity of media content has created vast opportunities for creators and users of information including personalization of demands, flexible communication, and the feasibility of introducing characters by presenting in virtual online space about the time spent on holidays.