Mediatization: theorizing the interplay between media, culture and society

Abstract

In response to Deacon and Stanyer's article 'Mediatization: Key Concept or Conceptual Bandwagon?', we argue that they build their criticism on a simplified methodology. They mistake a media-centered approach for a media-centric one, and they do not capture how mediatization research engages with the complex relationship between changes in media and communication on the one hand and changes in various fields of culture and society on the other. We conclude that the emergence of the concept of mediatization is part of a paradigmatic shift within media and communication research.

Researching Individuals’ Media Repertoires: Challenges of Qualitative Interviews on Cross-Media Practices

“…2), of particular importance for media studies because of the highly implicit character of media use as a routine practice. Furthermore, we argue that this chapter-representing a media-centred approach-can contribute to the ongoing discussion of 'media-centric' versus 'media-centred' approaches in media and communication research Stanyer 2014, 2015;Hepp et al 2015;lunt and livingstone 2016). Our findings can provide a systematic interview guide for the examination of relevance structures that media repertoires have in individuals' everyday life from a subjective perspective.…”

“…Articulating our research interest in media, we would probably urge the interviewees to talk only about media-related topics. Such a 'mediacentric' approach Stanyer 2014, 2015;Hepp et al 2015;lunt and livingstone 2016) does not allow us to find out which role media repertoires play in the individuals' general daily conduct of life.…”

Mediatization and Digital Media in the Field of Fashion

“…Where mediation refers to the media as conveyors of meaning, to their role in the transmission and circulation of messages, mediatization refers to their transformative power (Cottle 2006;Hepp, et. al 2015;Livingstone, 2009;Lunt and Livingstone 2015;Strömback and Dimitrova 2014).…”

Welcome to the jungle: science communication in the mediatized society

“…The new media establish an embedded communication environment where science production is immersed, soaked in a network created by a plethora of technological gadgets and applications which are not just tools, but also communicational devices that organize, facilitate and connect scientists and/or their contributions. 3 Through the interactive new media like social networks, forums, blogging and microblogging services, collaborative content creation platforms such as wikis, etc. the border between internal and external communication of science is getting blurred.…”