Medical dermatologists on social media: a call to action

Sun, Helen; Sebaratnam, Deshan F

doi:10.1016/j.jaad.2020.10.040

Cited by 6 publications

(14 citation statements)

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“…This problem primarily affects vulnerable people, such as adolescents and young adults, who are the most active users of these platforms [2,9,10]. It has been suggested that in order to address this issue, dermatologists should develop an online presence [5,[11][12][13]. However, dermatologists' participation in social media is a new phenomenon, and the extant literature offers little insight into how dermatologists can develop a successful social media presence.…”

Section: Introductionmentioning

confidence: 99%

“…According to Sun et al [12], this finding might lead to the public perception that dermatologists spend the majority of their time treating conditions with modest morbidity, which is inconsistent with reality. They highlighted the need to dispel this misconception and create content on a wide variety of dermatological diseases from both clinical and histological perspectives [12].…”

Section: Introductionmentioning

confidence: 99%

“…Similarly, Green and Britten [14] argued that dermatologists should create content showcasing, in a balanced manner, the broad spectrum of dermatology by presenting interesting medical cases, dermoscopic and histologic images, or commentaries on medical literature. Therefore, the successful presence of dermatologists on social media remains limited and has been criticized for focusing on cosmetic dermatology as opposed to accurately representing the role of dermatologists [1,12,13]. In this context, this study examined a research question that has not been systematically addressed in the literature: Is it feasible for a dermatologist to develop a relevant presence on social media while equally representing all dermatological topics?…”

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

What Do Patients Want To See On Social Media? Evidence From A Two-Year Experiment

Barrutia

Vega-Gutiérrez

Santamarina-Albertos

2023

Dermatol Pract Concept

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Introduction: Dermatological information on social media is dominated by misleading and potentially harmful content from nonexperts. Literature suggests that, to address this issue, dermatologists should develop an online presence. However, successful presence of dermatologists on social media has been criticized for focusing on cosmetic dermatology and not representing the broad spectrum of the specialty. Objectives: The aim of this study was to systematically analyze which dermatological topics interest the public most, and to find out whether it is feasible for a dermatologist to become influential on social media while presenting all dermatological topics equally. Methods: The study was performed on an educational dermatology YouTube channel. The 101 videos published in a two-year period were divided into cosmetic (51 videos) and medical dermatology (50 videos). Student’s t-test was conducted to determine whether there were significant differences in views. Medical dermatology videos were then classified into three categories: Acne, facial dermatoses (excluding acne) and other dermatological diseases. A Kruskal-Wallis test was used to compare these three categories and cosmetic dermatology. Results: When comparing cosmetic and medical dermatology, no significant differences were found. When comparing the four categories, cosmetic dermatology and acne were found to generate significantly more views that other dermatological diseases. Conclusions: The public seems to be particularly interested in cosmetic dermatology and acne. This might make it challenging to become successful on social media while presenting a balanced portray of dermatology. However, focusing on popular topics can provide a real chance to be influential and protect vulnerable people from misinformation.

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Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

What Do Patients Want To See On Social Media? Evidence From A Two-Year Experiment

Barrutia

Vega-Gutiérrez

Santamarina-Albertos

2023

Dermatol Pract Concept

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“…However, as the fastest-growing social media app, its potential as an education tool for health-related content cannot be overlooked. 4 Content creators should be encouraged to direct patients to evidence-based resources from reputable organizations such as the British Association of Dermatologists. In addition, dermatologists could also play a greater role on social media while being mindful of the legislature that regulates social media usage by medical professionals.…”

mentioning

confidence: 99%

“…5 Establishing a professional profile on these platforms for patient education and health advocacy could be advantageous to the clinician, as an increasing number of patients are sourcing health information from social media and this trend is unlikely to change. 1,4 Acute localized exanthematous pustulosis caused by enoxaparin doi: 10.1111/ced.14805 Dear Editor, A healthy 36-year-old woman (gravida 3, para 3) with a previous history of caesarean section underwent an emergency caesarean section at 35 weeks and 5 days of gestation because of premature membrane rupture. The…”

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confidence: 99%