Medical Tourism: An Overview on the Cross-Border Care

Kundury, Kanakavalli K.; Shylaja, K. C.; Namitha,; Gowdappa, H. Basavana

doi:10.1007/978-981-99-8909-6_1

Cited by 3 publications

(1 citation statement)

References 22 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Gone is the day when medical tourism is to seek treatment; today, it is a comprehensive approach to care that goes far beyond the limits of treatment options. In medical tourism, the importance of customer experience, personal attention, emotional support, and holistic, healthy living programs is gradually increasing, and patient-centered tourism is becoming a powerful experience (Kundury et al. , 2024).…”

Section: Theoretical Background and Hypothesis Developmentmentioning

confidence: 99%

Impact of health tourism visitor experiences on behavioral intention

Baydeniz,

Çılgınoğlu,

Valeri

2024

JOCM

View full text Add to dashboard Cite

PurposeThis paper examines the factors that influence behavioral intention in the context of medical tourism in Türkiye. With the growing popularity of Türkiye as a destination for medical tourism, it is essential to understand the key determinants influencing individuals’ intention to engage in medical tourism activities.Design/methodology/approachThis study used the Extended Theory of Planned Behavior (E-PBT) variables, which include attitude, subjective norm and perceived behavioral control, to measure their influence on behavioral intention. In addition, a customer experience scale was used to assess the influence of dimensions such as education, entertainment, aesthetics and escapism on behavioral intention. The research instrument was validated by expert review, and data were collected using purposive sampling. A total of 420 surveys were deemed suitable for analysis.FindingsThe path analysis revealed that attitudes and perceived behavioral control positively impacted behavioral intention within the domain of medical tourism in Türkiye. Conversely, subjective norms did not have a significant positive effect on behavioral intention. Furthermore, it was observed that the dimensions of entertainment, escape and aesthetics positively affected behavioral intention. However, education and aesthetics did not significantly influence behavioral intentions.Practical implicationsThe results of this paper have practical implications for marketers and policymakers in the medical tourism industry in Türkiye. Understanding the factors that drive individuals’ behavioral intentions can assist in developing effective marketing strategies to attract and serve potential medical tourists. Medical tourism providers can enhance their services by optimizing attitudes and perceived behavioral control while emphasizing entertainment and escapism for their clientele.Originality/valueThis research focuses on uncovering factors influencing individuals’ behavioral intentions in medical tourism in Türkiye. Using the E-PBT framework and exploring the dimensions of the customer experience scale, this study aimed to understand the driving forces behind individuals’ decisions to engage in medical tourism.

show abstract

Section: Theoretical Background and Hypothesis Developmentmentioning

confidence: 99%

Impact of health tourism visitor experiences on behavioral intention

Baydeniz,

Çılgınoğlu,

Valeri

2024

JOCM

View full text Add to dashboard Cite

show abstract

Sustainable medical tourism in the global competitive environment: The case of Cyprus

Ntais,

Stavrou,

Fanourgiakis

et al. 2024

Health Planning & Management

View full text Add to dashboard Cite

BackgroundThe aim of this study is to examine the perceptions of Cypriot medical tourism experts regarding the phenomenon of medical tourism, as well as to emphasise the benefits and opportunities for Cyprus to become a highly competitive global healthcare destination.MethodsA Delphi study was conducted in Cyprus, with the participation of 20 experts in the field of medical tourism. At first, 20 experts took part in semi‐structured interviews. Based on their feedback provided during that phase, a structured questionnaire was drawn up and completed, addressing a wide variety of medical tourism‐related issues, such as benefits and losses from the development of medical tourism in Cyprus, advantages and disadvantages of Cyprus in attracting international patients, the key elements of a medium‐ to long‐term strategic plan for the development of medical tourism in Cyprus, the role of the public and private sector and the importance of international accreditation of private and public hospitals.ResultsCyprus appears to have some very favourable qualities when it comes to its listing as a competitive destination for medical travellers. Undeniably, the growth of medical tourism improves all sectors of the economy and society, but the healthcare industry is the one that benefits most. On the opposite end, medical tourism could potentially impact the access of local people to healthcare services. No clear answers were given by the expert respondents on the need for international accreditation of healthcare providers in Cyprus.ConclusionThe competent authorities should promote Cyprus to international markets as a medical tourism destination of choice, upgrading the quality of healthcare services it provides having due regard in parallel to any potential impacts to the access of local population to the healthcare system.

show abstract

Sağlık Turizmi Yetki Belgesi Bulunan Sağlık Tesislerinin Web Sitelerinin İncelenmesi: Çanakkale Örneği

Taşar,

Buluk Eşitti

2024

Journal of Tourism and Research

View full text Add to dashboard Cite

Çalışma, Çanakkale ilindeki sağlık turizmi yetki belgesine sahip sağlık tesislerinin web sitelerini inceleyerek, kullanıcı odaklı yeterliliklerinin tespit edilmesini amaçlamıştır. Bu kapsamda Çanakkale ilinde bulunan sağlık turizmi yetki belgesine sahip olan T.C. Sağlık Bakanlığı Mehmet Akif Ersoy Devlet Hastanesi, T.C. Sağlık Bakanlığı Biga Devlet Hastanesi, T.C. Sağlık Bakanlığı Ayvacık Devlet Hastanesi, Çanakkale Onsekiz Mart Üniversitesi Sağlık Uygulama ve Araştırma Hastanesi, Özel Medikal Park Çanakkale Hastanesi ve Özel Diş Hekimi Umut Özer Muayenehanesi olmak üzere altı sağlık tesisi ele alınmıştır. Bulgular, çalışma kapsamında incelenen sağlık tesislerinin web sitelerinde, genel anlamda sağlık tesislerinin sağlık turizmi faaliyetlerine yönelik yeterli bilgi vermediklerini ve bu faaliyetlere yönelik yeterli tanıtım yapamadıklarını göstermiştir. Bu kapsamda ilgili tesislerin web sitelerinin geliştirilmesine yönelik çeşitli önerilerde bulunulmuştur. Bahsi geçen önerilerin, incelenen sağlık tesislerinde görülen eksiklikleri iyileştirmeye yönelik bir rol izleyeceği, buna ek olarak sağlık turizminde faaliyet gösteren veya göstermeyi amaçlayan bütün sağlık tesislerine yol gösterici olacağı düşünülmektedir.

show abstract

Medical Tourism: An Overview on the Cross-Border Care

Cited by 3 publications

References 22 publications

Impact of health tourism visitor experiences on behavioral intention

Impact of health tourism visitor experiences on behavioral intention

Sustainable medical tourism in the global competitive environment: The case of Cyprus

Sağlık Turizmi Yetki Belgesi Bulunan Sağlık Tesislerinin Web Sitelerinin İncelenmesi: Çanakkale Örneği

Contact Info

Product

Resources

About