Medical Tourism: Why Malaysia is a Preferred Destination?

Chandran, Suseela Devi; Mohamed, Ahmad Shah Pakeer; Zainuddin, Azizan; Puteh, Fadilah; Azmi, Nur Alia

doi:10.1166/asl.2017.9595

Cited by 10 publications

(7 citation statements)

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“…Therefore, in oder to become medical tourists' preferred destination for treatment and vacation, it is important to examine which factors motivate them to choose Malaysia. On the other hand, in Malaysia, the research on medical tourism is scarce and only few studies about medical tourism are found in Malaysia such as Alavi et al 2015, Manaf (2011), Na et al (2016) and Chandran et al (2017). As such, this study is useful for policymakers to develop strategies in order to attract more foreign patients to choose Malaysia as their medical center.…”

Section: R E S E a R C H O B J E C T I V E Smentioning

confidence: 90%

Factors Affecting Medical Tourists to Malaysia

et al. 2018

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The study developed four hypotheses namely i) hospital and staff ii) country factor iii) combining medical and healthcare services, and iv) cost saving with repurchase intention for medical treatment in Malaysia. There are only two factors including hospital and staff, and cost saving are positively and significantly related to repurchase intention for medical treatment in Malaysia. In contrast, country factor, and combination tourism and health service have no significant relationship with repurchase intention for medical treatment in Malaysia. In fact, cost saving has a storngest impact on repurchase intention for medical treatment with beta value of 0.409, followed by hospital and staff with beta value of 0.402. The adjusted RÂ² of 43.2% represents the proportion of variation in the repurchase intention for medical treatment in Malaysia that has been explained or accounted for by a combination of various two factors including hospital and staff, and cost saving.

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Section: R E S E a R C H O B J E C T I V E Smentioning

confidence: 90%

Factors Affecting Medical Tourists to Malaysia

et al. 2018

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“…oleh Suseela Devu Chandran, Ahmad Shah Pakeer Mohamed, Azizan Zainuddin, Fadilah Puteh, dan Nur Alia Azmi. Penelitian yang dilakuakan menjelaskan alasan serta faktor yang menjadikan Malaysia sebagai negara tujuan pariwisata medis melalui aspek kualitas, standar, dan lainnya (Chandran et al, 2017).…”

Section: Pendahuluanunclassified

Strategi Nation Branding Malaysia dalam Penggalakan Pariwisata Medis terhadap Publik Indonesia

Sarana

Sari

2022

padjir

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Penelitian ini bertujuan untuk mengetahui strategi nation branding Malaysia dalam menggalakan industri pariwisata medis terhadap publik Indonesia. Dalam menguraikan strategi nation branding Malaysia, peneliti menggunakan konsep elemen strategi nation branding oleh Keith Dinnie (2015) yang terdiri dari nation-brand advertising; public relations; online branding, social media, and mobile application; customer and citizen relationship management; nation-brand ambassadors; internal brand management; diaspora mobilization; nation days; the naming of nation-brands; performance measurements; dan institution involved in nations branding. Penelitian ini menggunakan desain penelitian kualitatif deskriptif dengan data yang didapatkan bersumber pada studi pustaka dan wawancara. Dalam penelitian ini ditemukan bahwa Malaysia melakukan berbagai strategi khusus yang ditujukan kepada publik Indonesia. Dari seluruh elemen strategi, kecuali elemen nation-brand advertising dan diaspora mobilization, sepuluh elemen strategi lainnya berperan dominan dalam keberlangsungan penggalakan pariwisata medis Malaysia terhadap publik Indonesia.

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“…Tang and Lau (2017) in modelling the demand for inbound medical tourism in Malaysia revealed that income, price, exchange rate and medical quality are among the variables that significantly affect long-run demand for medical tourism in Malaysia. Chandran et al (2017) on the other hand, stressed that Malaysia is a preferred destination for medical tourism because of the cost differences Malaysia's handling of the Asian financial crisis proved compared to other countries in the region. Besides, price competitiveness relative to Singapore is a key factor that influences medical tourists to choose Malaysia instead of Singapore for healthcare treatment.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Such a gold standard in the healthcare sector also pushed the country to be ranked as the world's fifth-best places to retire in 2019 by International Living. The factors that contribute to making Malaysia a center of medical excellence in the region are safety and politically stable country, wide choice of world class infrastructure facilities, competitive and affordable pricing, highly qualified, experienced, and skilled consultants with internationally recognized qualifications as well as tolerant multi-cultural and multi-racial Malaysia society which accommodates patients of different cultures and religions (Chandran et al, 2017;Sarwar, 2013;Musa et al, 2012).…”

Section: Introductionmentioning

confidence: 99%

International Demand for Medical Tourism in Malaysia: Evidence from Panel Data

Kadir

Nayan

2021

IJBS

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The present paper attempts to investigate the significance influence of some selected economic variables on the international demand for medical tourism in Malaysia by utilizing Pooled Mean Group (PMG)/Autoregressive Distributed Lag (ARDL) model based on panel data set of ASEAN-4 countries spanning from 2001 to 2017. Findings of the study indicate that the price of medical tourism, travelling cost, real per capita income, exchange rate and health expenditure are statistically significant in influencing international demand for medical tourism in Malaysia for both long run and short run. Moreover, price of tourism in the substitute destination (Indonesia) and inflation are also statistically significant in determining international demand for medical tourism in Malaysia in the short run. The findings are in line with the economic theory. Therefore, to attract more international medical tourists, Malaysia needs to maintain it price competitiveness relative to other substitute destinations in the region, reduce the transport cost as well as improve the quality of medical services provided. Besides, private operators and market participants should influence necessary changes in medical tourism framework to ensure that services are effective and efficient. Ultimately, market players in medical tourism sector should practice Sustainable Responsible Investment (SRI) with aim to stabilize between medical tourism development and social responsibility.

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Medical Tourism: Why Malaysia is a Preferred Destination?

Cited by 10 publications

References 0 publications

Factors Affecting Medical Tourists to Malaysia

Factors Affecting Medical Tourists to Malaysia

Strategi Nation Branding Malaysia dalam Penggalakan Pariwisata Medis terhadap Publik Indonesia

International Demand for Medical Tourism in Malaysia: Evidence from Panel Data

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