“…The observable phenotype of a body with a high proportion of fat is evaluated largely in cultural context, where it is seen as either positive or negative, depending on place, time, and localized histories (Bondeson, 2000;Brewis et al, 2011;Farrell, 2011;Sawbridge & Fitzgerald, 2009). In the US, bodies with high proportions of fat are judged through several mechanisms, including but not limited to: medicalization (Blackburn, 2011), cultural consonance around the idea of personal responsibility (Guthman, 2011;Pearl & Lebowitz, 2014;Tomiyama, 2014), as well as interpersonal, institutional, and structural responses to alarmist rhetoric about increasing obesity prevalence constituting an epidemic (Moffat, 2010).…”