Medicine Ave.: The Story of Medical Advertising in America (review)

Helfand, William H.

doi:10.1353/bhm.2000.0127

Cited by 1 publication

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“…The earliest recorded pharmaceutical advertisement in the US was in 1708, when a Boston newspaper ran an advertisement for a popular cure-all product called Daffy's Elixir Salutis ("Elixir of Health"). 6,10 Over the next 200 years, medication advertisements became commonplace with newspapers receiving a large proportion of their income from such advertisements. 6 Several key legislative and regulatory milestones in the 20th century led to the system of DTCA regulation we have today (Figure 1).…”

Section: Historical Contextmentioning

confidence: 99%

Direct‐to‐consumer advertising and the advancement of the quadruple aim: A narrative review

Khokhar

Weathers

Mattingly

2022

J Am Coll Clin Pharm

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The concept of pharmaceutical promotion targeted at the public has been controversial throughout history for many clinicians, patients, and policymakers and has led to many regulatory changes for pharmaceutical promotion in the United States. The objective of this narrative review was to identify, assess, and summarize evidence addressing the potential impact of direct-to-consumer advertising (DTCA) on patient care through the lens of the quadruple aim of health care: (a) patient experience;(b) population health; (c) cost; and (d) provider experience. Increased spending on DTCA has frequently been cited in a negative context when discussing health policy due to inappropriate prescribing or increased spending on pharmaceuticals, but the research identified in this review describes a more complicated relationship. Any conclusions regarding the total impact on the health system will be greatly influenced by the perspective (eg, patient, provider, payer, society) of the person evaluating. In any case, benefits and harms of DTCA must be weighed in the context of the therapeutic area, population characteristics, and overall goal of the evaluator.

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Section: Historical Contextmentioning

confidence: 99%