IntroductionIn light of the accumulating scientific evidence, the Mediterranean diet (MD) is suggested to have a positive effect on cardiovascular health, particularly in relation to chronic disease development (1-4). Recommendations strongly encourage a Mediterranean-like dietary pattern for prevention of major chronic diseases (5, 6). In the United Kingdom, several credible organisations that provide dietary information have promoted consumption of the MD to the public, including NHS Choices (7) and Patient.co.uk (8). Little is known about the pragmatic and cultural perspectives of adopting the MD in this non-Mediterranean country and the concept of how British citizens incorporate a Mediterranean diet (MD) into daily life (e.g. food availability, cost, personal preferences and preparation) has remained unexplored. This study addresses this gap and highlights the barriers and facilitators to eating the MD, based on a small sample of British citizens who had participated in an experimental study in the north-east of England (9, 10). The previous study investigated the combined effects of the MD and an exercise intervention on lower-and upper-limb cutaneous microvascular function in a healthy middle-aged population.
MethodsThis study was granted ethical approval by a University of Lincoln ethics committee. A qualitative methodology was employed to investigate participant experiences regarding barriers and facilitators which impacted upon their experience whist eating the MD during the experimental trial. This type of inquiry is important to investigate food-related behaviour, understanding 'how' and 'why' individuals act regarding food choices and consumption (11). This study used semi-structured focus groups with the expectation that rich contextual information from the participants' views and perspectives would be generated.A purposive sample (n=11) of adult participants, who had previously enrolled on an 8-week MD intervention study (9), was approached by email invitation. The invitation outlined the opportunity to discuss the experience of attempting the MD with other participants involved in the original study, in a University location at a mutually convenient time. All participants were encouraged to attend a focus group with their co-habiting partner (if relevant) to discuss their experiences at home during the trial. Each participant received a £10 shopping voucher for participation.Eight of the eleven participants from the original study (9) took part in this study. Three co-habiting partners also attended. In total, 11 participants (mean age = 54.3±4.0 years) attended three focus groups (mean time = 32±10 minutes) which were staged up to two months after the original study at a University location at a mutually convenient time.Focus group discussions were facilitated by the lead researcher and an experienced qualitative researcher and were Thematic analysis from the focus groups revealed that participants considered that the MD intervention had introduced a better quality of food, widening the food-hor...