“…One of the most important lessons learned from the "first generation" prefabricated deep renovation pilot projects (Arnesano et al, 2018;Assimakopoulos et al, 2020;Pihelo et al, 2020) that the main barriers related to specific technical solutions (Targo Kalamees et al, 2016;Kuusk et al, 2015), hygrothermal performance (Pihelo et al, 2016;Pinotti et al, 2018), cost effectiveness Padula et al, 2018), but deal with the deep renovation and nZEB knowledge, for both the building owners/users (Mjörnell et al, 2014) and for the designers . Although the multiple benefits of increased energy performance through a holistic renovation approach, including indoor environmental quality, health, well-being, and moisture safety, are widely recognized (Barmparesos et al, 2019;Ilomets et al, 2017), these benefits have not yet been seamlessly integrated into consumer-centric business models.…”