In response to biodiversity declines worldwide, over 190 nations committed to protect 30% of their lands and waters by 2030 (hereafter, 30×30). Systematic conservation planning and return on investment analysis can be helpful tools for determining where protection efforts could deliver the most efficient and effective reserve design, and supporting decision‐making when trade‐offs among objectives are required. Here, we propose a framework for efficient “30×30” implementation and apply it to the state of California (USA). Because conservation of a region's full suite of biodiversity is the primary objective of the global initiative, we prioritized representation in our analysis. We used Zonation to identify networks that close the gap in representation of major habitat types in California's protected area network and that also conserve the places important for biodiversity or climate change mitigation. We identified networks that are efficient relative to metrics likely to be important in implementation including land acquisition cost, number of transactions, and conservation benefit per hectare, and we illustrate not only trade‐offs associated with these metrics but also differences in the co‐benefits achieved. Five of the eight major habitat types in California are not currently protected at a 30% level statewide, and if representation was achieved solely through private land acquisition, targets could be met for as little as $5.84 billion, with as few as 364 transactions, or with 2.18 million additional conserved hectares. Implementation of 30×30 will likely require more flexibility than a single network design. A “no regrets” action would be to protect properties that were prioritized across all networks and additional implementation should include properties with characteristics of any of the individual networks. Our analytical framework and implementation guidance can be applied to other geographies and jurisdictions to increase the likelihood of both meeting 30×30 targets and delivering the conservation benefits they aim to secure.