Meeting people where they are: Instilling familiarity to increase demand in a rural local food market

Kemkes, Robin J.; Akerman, Sean

doi:10.1016/j.jrurstud.2019.10.027

Cited by 9 publications

(5 citation statements)

References 29 publications

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“…Similarly, the results of this study indicate that the growing specialty food industry—which offers unique products, such as artisanal cheeses—might attract additional clientele. Also, to increase the demand for local food products in rural regions, producers should try to integrate themselves within the communities of those regions to instill familiarity and trust instead of using traditional marketing strategies based on product differentiation and the dissemination of information (Kemkes & Akerman, 2019).…”

Section: Discussionmentioning

confidence: 99%

Promoting local food products for sustainability: Developing a taxonomy of best practices

Guillaumie

Vézina‐Im

Boiral

et al. 2023

Sustainable Development

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The number of practices promoting local food have been rapidly growing in recent years, mainly in response to the increasing interest from consumers and their sustainability benefits. The objective of this scoping review is to present a taxonomy of the most promising promotion practices in this domain. A targeted search within a database specialized in storing newspaper articles resulted in the identification of 78 documents that were published prior to COVID‐19 pandemic. Their analysis led to the development of a taxonomy containing four major categories regrouping 14 types of initiatives to promote local food products. The review also highlighted the principal strengths of these initiatives (e.g., facilitating access to local food products, promoting social diversity, integration, and solidarity), as well as some obstacles (e.g., funding, infrastructure, and volunteer recruitment). The taxonomy presented in this review can be used to guide the analysis of existing or the development of new local food promotion initiatives, thus encouraging sustainability in this domain.

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Section: Discussionmentioning

confidence: 99%

Promoting local food products for sustainability: Developing a taxonomy of best practices

Guillaumie

Vézina‐Im

Boiral

et al. 2023

Sustainable Development

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“…En effet, de nombreuses recherches (Bimbo et collab., 2020;Cicatiello, 2020;Hinrichs, 2000;Stewart et Dong, 2018) montrent que les consommateurs s'approvisionnant dans ces circuits présentent fréquemment des caractéristiques communes : jeunes familles urbaines, éduquées et plutôt aisées, sensibles à leur santé et à la qualité des produits, et préoccupées par la préservation de l'environnement. A contrario, commercialiser en circuits courts hors des villes présente des défis, comme le montrent les stratégies déployées par les agriculteurs se situant en milieu rural pour compenser la faible densité de population dans leur proximité (Kemkes et Akerman, 2019).…”

Section: La Répartition De La Vente Directe Dans Les Territoires Agri...unclassified

Les fermes en circuits courts alimentaires au Québec : état des lieux, perspectives et défis

Mundler

2023

Rev. organ. territ.

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Les circuits courts alimentaires suscitent un grand intérêt parce qu’ils mettent en lumière une agriculture moins industrielle, ancrée dans ses territoires et nourrissant sa communauté. Dans cet état des lieux, nous nous intéressons à leur poids économique, social et spatial dans le Québec d’aujourd’hui. Représentant encore une part marginale de l’offre et de la demande alimentaires, les fermes en circuits courts jouent pourtant un rôle qui se renforce dans l’établissement de la relève agricole. Contrairement à ce que l’on pourrait intuitivement penser, ces fermes ne sont pas seulement concentrées dans les espaces périurbains, mais se déploient dans toutes les régions du Québec, contribuant même de façon significative à la renaissance de l’agriculture dans les régions dites éloignées. Pour autant, faire vivre ces fermes est un combat quotidien. Souvent vues comme fer de lance de la transition socio-écologique de l’agriculture, ces fermes ont à relever de nombreux défis pour offrir une option plus complète. Ces défis ne sont pas seulement ceux des agriculteurs et agricultrices qui choisissent cette voie. Ils sont ceux des consommateurs, des collectivités et de l’État qui, chacun à leur manière, peuvent accompagner leur développement.

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“…Put differently, these channels seek to “re-socialize” and “re-spatialize” the food landscape (Renting et al 2003 ) by bringing producers and consumers closer together. In this sense, SFSCs are capable of “activating” geographical and social connections among community food stakeholders (Eriksen 2013 ; Kemkes and Akerman 2019 ).…”

Section: Short Food Chains and Farmer Satisfactionmentioning

confidence: 99%

Does direct farm marketing fulfill its promises? analyzing job satisfaction among direct-market farmers in Canada

Azima

Mundler

2022

Agric Hum Values

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Short food supply chains have become the focus of considerable research in the last two decades. However, studies so far remain highly localized, and claims about the economic and social advantages of such channels for farmers are not backed by large-scale empirical evidence. Using a web survey of 613 direct-market farmers across Canada, this article explores the potential economic and social benefits that farmers derive from participating in short food supply chains. We used multivariate analysis to test whether a farmer’s degree of involvement in direct food channels is positively correlated with levels of work enjoyment, social satisfaction, and economic satisfaction. The results indicate that, overall, direct-market farmers report high levels of occupational satisfaction, although work-related challenges persist, such as stress, excessive workloads, and competition. Farmer participation in short food chains was also a positive predictor of work enjoyment and economic satisfaction, but not of social satisfaction, as measured by the share of total farm sales attributable to direct selling. Net annual farm revenue, the share of direct food sales involving a middleman, age, and gender also correlated with one or more dimensions of occupational satisfaction.

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Meeting people where they are: Instilling familiarity to increase demand in a rural local food market

Cited by 9 publications

References 29 publications

Promoting local food products for sustainability: Developing a taxonomy of best practices

Promoting local food products for sustainability: Developing a taxonomy of best practices

Les fermes en circuits courts alimentaires au Québec : état des lieux, perspectives et défis

Does direct farm marketing fulfill its promises? analyzing job satisfaction among direct-market farmers in Canada

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