Meeting the Challenges for Franchising in Developing Countries: The Vietnamese Experience

Binh, Nguyen Ba; Terry, Andrew

doi:10.1080/1046669x.2013.845642

Cited by 10 publications

(2 citation statements)

References 4 publications

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“…Emerging markets, commonly called BRICS (Brazil, Russia, India, China, and South Africa), have growing opportunities for franchising (Binh and Terry, 2014). Consider the following statistics estimated by the U.S. Commercial Service:…”

Section: International Franchising Through Soft Landingsmentioning

confidence: 99%

Franchise Innovation via Netchising in the Digital Economy

Chen

2016

International Journal of Innovation in the Digital Economy

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The essence of a successful franchise lies in managing the good relationship between the franchisor and the franchisee. In this paper the author shows that franchise innovation via Netchising, combining the power of the Internet for global demand-and-supply processes and the international franchising arrangement for local responsiveness, plays an important role in growing and nurturing such a good relationship in the digital economy. International franchising as a global growth strategy, especially in emerging markets, is gaining its popularity. For example, the U.S. Commercial Service estimated that China, having over 2,600 brands with 200,000 franchised retail stores in over 80 sectors in 2007, is now the largest franchise market in the world. Another example is that India, having over 70 international franchise operations successfully operating with an investment of $1.1 billion and sales turnover of $2.7 billion in 2009, has made franchising the second fastest-growing industry in the country. The popularity of international franchising continues to increase, as we witness an emergence of new business models in the digital economy. Specifically, the author discusses how an effective digital strategy can help a growing franchise go abroad to emerging markets through soft landings to reduce risks and costs.

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Section: International Franchising Through Soft Landingsmentioning

confidence: 99%

Franchise Innovation via Netchising in the Digital Economy

Chen

2016

International Journal of Innovation in the Digital Economy

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“…Although early franchising was easily identified by franchising as platforms for business format, they can now be found on many franchising determinants. Following franchising growth in Malaysia, businesses through franchise systems are not new, yet they have long existed in many countries (Binh and Terry 2014 ). The government has identified franchising as one of the fastest and most effective mechanisms in developing entrepreneurs and has made Franchise Development Program as one of the major programs to develop entrepreneurs (Hamid et al 2003 ).…”

Section: Introductionmentioning

confidence: 99%

Franchising Relationship: Malaysian Franchisees’ Perspectives

Aziz

Hanafiah

Hussin

et al. 2021

The Importance of New Technologies and Entrepreneurship in Business Development: In the Context of Economic Diversity in Develo

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Nowadays, when entrepreneurs wish to expand their businesses in either domestic or international markets, they will adopt for franchising. Franchising has become extremely popular in many countries across the world, including Malaysia. It is a business platform that distributes the products and services based on a contract made by a two-party relationship. Even though franchising has been recognized as a rapid platform for business growth, franchisees’ perspective about franchising relationships is an area less explored and less understood. Thus, this study addresses the important aspects in franchising relationship by using the concepts from Agency Theory, Plural Organization Theory and Resource Based View Theory. For the methodological aspect, textual analysis was undertaken across the case of food and beverages industries and education and learning center industries to explore the matter further. The analysis was divided into four themes namely: (i) proven business format; (ii) brand equity of franchising; (iii) franchising cost; and (iv) training and support, to attempt to explain the elements of franchising relationship. The adopted deductive approach has provided rich information that will lead future research by using other methods.

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Business Model Innovation in Franchising: Rethinking the Franchising Taxonomy

Lernia

Terry

2019

Contributions to Management Science

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Meeting the Challenges for Franchising in Developing Countries: The Vietnamese Experience

Cited by 10 publications

References 4 publications

Franchise Innovation via Netchising in the Digital Economy

Franchise Innovation via Netchising in the Digital Economy

Franchising Relationship: Malaysian Franchisees’ Perspectives

Business Model Innovation in Franchising: Rethinking the Franchising Taxonomy

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