Mega and City Doctors: Applications and Consequences

Abstract

How can 21st century cities respond to the challenges of massive urbanization and the dramatic cycles of boom and bust that create abrupt gentrification and growing slums? How can urban growth escape the zero‐sum game that turns zip codes into destiny and makes social mobility and integration more challenging and difficult? City Doctors is a Mega planning–based new methodology to transform cities that holds the promise of turning social and human capital into value‐adding social performance. This article presents the fundamental concepts and framework for this new approach and reviews the results of City Doctors as applied in the description of four massive, long‐term experiences in Argentina, Mexico, and Panama.

The Journey to the Future of Social, Organizational, and Individual Performance: A Migration From How to What to Why

“…Bernardez (2018), includes key decision‐makers to help ensure what Drucker (1973) termed “transfer of ownership.” Former U.S. Department of Education Associate Commissioner Leon Lessinger (1970) called for everyone to go from innovative practice to standard practice. Bernardez is also employing both an outside‐in approach and an inside‐out approach.…”

“…Bernardez has developed a double‐bottom‐line method for measuring this (Bernardez, et al. 2012; Bernardez, 2018). By planning, developing, implementing, and evaluating, using evidence‐based objectives, one may provide estimates for what meeting the needs of organizations and even communities (Kaufman, 2019) would cost and what payoffs might be delivered.…”

Making Evaluation Less Complex

“…Guerra‐Lopez (2006) is an early contributor to holistic evaluation. Also, of major importance is Bernardez's Two Factor Business Case Model (2009, 2018, Bernardez et al. 2012).…”

A Suggested Evolution of the Gilbert, Rummler, and Binder Frameworks for Major Performance Improvement and Worthy Performance Accomplishment

“…Further, Brethower (2006) notes that you are either adding value to society or you are subtracting it. Large-scale applications of Mega have shown measurable societal value added (Bernardez, 2018;Bernardez & Kaufman, 2013;Bernardez, Krivatsy, Arias, & Kaufman, 2012;Rodriguez, 2018) when applied to cities, businesses, and geographic areas.…”