“…Both abstract from particular urban sites to broad claims on the urban, by casting individual projects as crucial to solving citywide governance problems. Drawing on urban regime theory (Burbank, Andranovich, & Heying, 2002;Cochrane, Peck, & Tickell, 1996), urban studies scholarship has long highlighted the role of megaevent planning in the portfolios of entrepreneurial urban governments. In their frequently cited commentary on "mega-event strategy," Andranovich and colleagues (2001, p. 127) describe this dynamic as one in which City leaders see the Olympic Games in strategic terms, providing opportunities to gain regional, national, and international media exposure at low cost.…”