Horizontal well can increase well productivity and improve the economic benefit, which significantly promotes the development of shale gas, tight oil and heavy oil. Moreover, it plays an important role in the development of natural gas hydrate. Horizontal extension ability is one of the key indexes of horizontal well, but it is always impacted by formation properties and well structure. Therefore, a model is established to analyze the impact of formation properties and well structure as comprehensive as possible, which considers not only traditional influencing factors, like formation pressure and drilling bit parameters, but also other key factors, including cutting particle size, wellbore diameter and cross section. Based on the analysis, some advises are proposed for field application. The analysis indicates that horizontal well has stronger extension ability in the formation with low formation pressure and high fracture pressure, but it is still limited by pump pressure. Under-balanced drilling can strength the extension ability in high formation pressure by reducing drilling mud density. The natural fractures in formation should be noted when drilling long horizontal well. The extension length increases and then decreases with the cutting particle size, so cutting particle has optimal size for the horizontal extension length, which can be adjusted by the rate of penetration and rotation speed. The extension length increases first and then decreases with the gap between drilling string and hole. Considering the demand of rock breaking and cutting sweeping around drilling bit, it is not recommended to adjust the drilling bit parameters. Both the cutting bed height and drilling string eccentricity have impact on horizontal extension length by changing minimum cutting-carry pump rate and annular pressure drop. Under different combinations of above two parameters, minimum cutting-carry pump rate and horizontal extension length are determined by different factors and can be divided into three parts, including acceptable cutting bed height, cutting lifting efficiency, pump pressure and total circulation pressure loss and well bottom pressure and formation fracture pressure. The findings of this study can help for better understanding of horizontal well hydraulic extension length and optimization method.