“…Creativity researchers, for example, have examined the variables that predict whether films attain critical success or win awards (e.g., Cerridwen & Simonton, 2009;Plucker, Holden, & Neustadter, 2008;Simonton, 2006Simonton, , 2007 and the characteristics of awardwinning screenwriters (Pritzker & McGarva, 2009). Only a handful of studies have examined viewers' aesthetic experience of film (e.g., Goldstein, 2009;Hilscher, Cupchik, & Leonard, 2008;Normore, 1974), despite some sophisticated theoretical treatments (e.g., Carroll, 1996;Tan, 1996).…”