Polypropylene (PP)âethylene vinyl acetate (EVA)/clay nanocomposites were prepared via reactive blending using dicumyl peroxide (DCP) as an initiator with the goal of enhancing the interaction between both phases and modified nanoclay. The effect of the reactive blending and clay incorporation strategies (direct and masterbatch) on the blend and nanostructure morphology, and chain mobility of nanocomposites were studied. The chemical analysis showed the chemical bonding of PPâEVA, which helped to enhance the interaction in the nanocomposites. The nanocomposites obtained from the direct clay strategy presented a coâcontinuous morphology of bordering intercalated and agglomerated nanoclay sheets, while the nanocomposites obtained from the masterbatch strategy showed that blend morphology change from droplet to coâcontinuous with the increase of EVA concentration, with intercalated/exfoliated nanoclay sheets located in the EVA domains and at the interface. The dynamic mechanical and creepârecovery results showed different behavior for the both strategies in terms of chain mobility and relaxation. © 2014 Wiley Periodicals, Inc. J. Appl. Polym. Sci. 2014, 131, 40897.