Abstract:Public relations campaign not only focusing on using the media, but focus on creative approaching to packing communication strategy through the social media content. In this research, specifically discussed about local brand skincare with campaign that use hashtag and utilitarian value. This research aim to understand perception of utilitarian value to intention to use hashtag public relations campaign with survey on local skincare namely NPure. Methodology that were used in this research are quantitative with… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.