2016
DOI: 10.1007/s12110-016-9259-6
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Memory and Belief in the Transmission of Counterintuitive Content

Abstract: Cognitive scientists have increasingly turned to cultural transmission to explain the widespread nature of religion. One key hypothesis focuses on memory, proposing that that minimally counterintuitive (MCI) content facilitates the transmission of supernatural beliefs. We propose two caveats to this hypothesis. (1) Memory effects decrease as MCI concepts become commonly used, and (2) people do not believe counterintuitive content readily; therefore additional mechanisms are required to get from memory to belie… Show more

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Cited by 64 publications
(20 citation statements)
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“…If memory were truly important to its function, its images should be under selection for their clarity, as signals with a highly visual nature are recalled easier than those with lower (Slone et al 2007). A 'minimally counter-intuitive' (MCI) content -subjects that are not entirely prosaic but neither ludicrously illogicalwould further improve the memorisation of its signal (Gonce et al 2006. Willard et al 2016 as MCI content does for religious belief (Atran and Norenzayan 2004).…”
Section: Palaeolithic Cave Art; Group Signal Individual Signalmentioning
confidence: 99%
“…If memory were truly important to its function, its images should be under selection for their clarity, as signals with a highly visual nature are recalled easier than those with lower (Slone et al 2007). A 'minimally counter-intuitive' (MCI) content -subjects that are not entirely prosaic but neither ludicrously illogicalwould further improve the memorisation of its signal (Gonce et al 2006. Willard et al 2016 as MCI content does for religious belief (Atran and Norenzayan 2004).…”
Section: Palaeolithic Cave Art; Group Signal Individual Signalmentioning
confidence: 99%
“…Finally, dual inheritance models highlight the cultural learning processes (Kline, 2015;Rendell et al, 2011) underpinning religious beliefs (Evans, 2001;Lane et al, 2012;Richert et al, 2017;Willard et al, 2016) and disbelief, and largely predict that context-biased social learning -especially CREDs (Henrich, 2009)would be strongly associated with degrees of religious belief (Gervais & Najle, 2015). Our dual inheritance approach predicts that CREDs would be most important, followed by other factors such as cognitive reflection, mentalizing, and perhaps existential security.…”
Section: Divergent Predictionsmentioning
confidence: 73%
“…On the other hand, Willard, Henrich, and Norenzayan (2016) investigated the relative strength between a specific content bias thought to be relevant for religious beliefs and credibility-enhancing displays (a context bias) and found the context bias to be substantially more important in shaping the participants' level of belief in the experimental material.…”
Section: Practical Implications: Correcting Inaccurate Folkeconomic Bmentioning
confidence: 99%