“…Memory conformity occurs when one person's memory report about an event can influence what another person subsequently claims to remember about the same event (Gabbert, Memon, & Wright, ) and may lead to mixing of individual episodic memories (based on first‐hand experience) with vicarious episodic memories (recollections of events that happened to other people; Pillemer, Steiner, Kuwabara, Thomsen, & Svob, ). Social memory biases in the transmission of information include memory conformity (Gabbert, Memon, & Allan, ; Hope & Gabbert, ; Jaeger, Lauris, Slemeczy, & Dobbins, ; Meade & Roediger, ; Roediger & McDermott, ), socially shared‐induced forgetting—increased forgetting of non‐mentioned information related to what is mentioned in conversation relative to unrelated information that is not mentioned in conversation (Cuc, Koppel, & Hirst, ; Stone, Barnier, Sutton, & Hirst, , ; Stone & Wang, ) — or the preferential retention of stereotype‐consistent information over repeated transmission (Allport & Postman, ; Bangerter, ; Lyons & Kashima, , ; Maswood & Rajaram, ). Social memory biases may lead to the emergence of collective memories (Hirst, Yamashiro, & Coman, ).…”