2023
DOI: 10.53977/jsv.v2i2.1311
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Mempromosikan Wisata Kuliner Di Kota Mataram Melalui Media Sosial, Peluang Dan Tantangan

Ni Nyoman Harnika,
I Wayan Sutama

Abstract: Tourism is a sector that continues to develop and provides great benefits for development progress. The presence of social media has played a role in bringing about fantastic leaps of progress, including in tourism promotion. Culinary tourism is one of the attractions of a destination. This article aims to explore the use of social media as an effective marketing strategy while improving the image of tourism in the city of Mataram. Using qualitative methods, it was concluded that opportunities: the existence o… Show more

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