Mengarusutamakan Halal Lifestyle: Antara Peluang Dan Tantangan Kapasitas Perlindungan Sosial Dalam Trend Global

Abstract

The development of the halal industry is moving rapidly and is supported by various groups to the global level. The purpose of writing this article is as an effort to mainstream the issue of halal which is no longer seen as having a religious meaning but has become a global lifestyle with the awareness that halal products have provided comfort and tranquillity as a form of protection for consumers. Writing articles using qualitative methods and data collection techniques using literature studies with the help of the Publish and Perish application on Google Scholar data sources without being limited by the year of publication. Data analysis using the VOSviewer application to identify trends in halal lifestyle topics from various references obtained and then described descriptively. The study shows that the halal lifestyle is constructed by market demands that require halal assurance of a product that is safe and brings peace of mind to consumers, so that it becomes an opportunity as well as a challenge, especially for the people of Indonesia. because the halal lifestyle is increasingly mainstreaming in global life. The concept of halal lifestyle requires strengthening regulatory instruments that can provide legal certainty. In the long term, it can be an indication of the creation of social welfare in the community. Perkembangan industri halal bergerak pesat dan didukung berbagai kalangan hingga tataran global. Tujuan penulisan artikel ini sebagai upaya mengarusutamakan issue halal yang tidak lagi dipandang bermakna agamis, melainkan telah menjadi gaya hidup global atas kesadaran bahwa produk-produk halal telah memberikan kenyamanan dan ketenangan sebagai bentuk perlindungan bagi konsumen. Penulisan artikel menggunkaan metode kualitatif dan teknik pengumpulan data menggunakan studi literatur dengan bantuan aplikasi Publish and Perish terhadap data sources google scholar tanpa dibatasi tahun terbit publikasi. Analisa data menggunakan aplikasi VOSviewer untuk mengenali trend topik halal lifestyle pada berbagai referensi yang diperoleh dan kemudian diuraikan secara deskriptif. Hasil kajian menunjukkan bahwa halal lifestyle dikonstruksi oleh tuntutan pasar yang menghendaki adanya jaminan kehalalan suatu produk yang aman dan membawa ketenangan bagi konsumen, sehingga hal ini menjadi peluang sekaligus tantangan khususnya bagi bangsa Indonesia seiring semakin mengarus utamanya halal lifestyle dalam kehidupan global. Halal lifestyle juga membutuhkan penguatan berbagai perangkat peraturan kebijakan yang dapat menjamin proses rantai produksi yang dipastikan halal, sehingga dalam rentang waktu panjang dapat menjadi indikasi adanya dan bahkan terpenuhinya capaian kondisi kesejahteraan sosial pada masyarakat.

Determinant of Intention to Purchase Halal Cosmetics: A Millennial and Z Generation Perspective

“…Halal awareness is the knowledge possessed by Muslim consumers to find and consume halal products per Islamic law. According to (Rachim & Santoso, 2021) based on their study, awareness of halal products is determined by a positive attitude. A positive attitude is a favorable perception of halal awareness.…”

“…Prophet Muhammad also forbade Muslims to avoid consuming things that are doubtful (doubtful), whether they are halal or haram (Imam Nawawi, Hadith Bukhari and Muslim). These commandments govern the lives of Muslims worldwide, and their observance is obligatory (Rachim & Santoso, 2021;Taqwiem et al, 2020). It is on this basis that encourages the halal industry to continue to grow.…”

“…To protect the rights of Muslim consumers and their efforts to follow their orders in consuming only halal products. Halal certification bodies have emerged in several countries to provide certification for E-ISSN: 2502-0633, P-ISSN: 2502-4647 http://jurnal.unissula.ac.id/index.php/ijibe DOI: http://dx.doi.org/10.30659/ijibe.8.1.12-25 food, beverages, pharmaceuticals, cosmetics and personal care products that are halal or do not contain haram components (Rachim & Santoso, 2021).…”