“…We would like to investigate whether the two objects of analysis, which we consider separately as “shareholder orientation” and “Rappaport's shareholder value,” are consistent with a market order. Our analytical framework is based on a few concepts that can be considered fundamental to the capitalist view: - People exchange goods voluntarily to improve their present situation; they do so when the gift is valued individually higher than the counter‐gift (Bentham, 2000 [1823]; Block, 1973; Menger, 2007 [1871]; von Mises, 1944, 1998 [1949]).
- They have objectives but can only realize them by using scarce resources (Block, 1973; Menger, 2007 [1871]; von Mises, 1998 [1949]).
- The subjective value of an individual in general, as well as the values expected by entrepreneurs (e.g., Bylund & Packard, 2022), is determined by the marginal utility (Gossen, 1854; Jevons, 1871; Menger, 1871; von Böhm‐Bawerk, 1921; von Wieser, 1900; Walras, 1874).
- From a subjective perspective, it does not make sense to try to measure the value from an external perspective (e.g., Menger, 2007 [1871]; Mises, 1953 [1920]: 38, 1998 [1949]: 205; Rothbard, 2009 [1970]: 19) as there “is no universal unit to gauge personal satisfaction” objectively (Bylund & Packard, 2022: 1246).
- Nevertheless, the decision‐maker in a company needs an economic calculation tool to compute critical prices (Herbener & Rapp, 2016: 8), but von Mises (1998) [1949:329] distinguishes such an appraisal/appraisement from valuation, as it does not value the subjective use, but anticipates the market prices: “Valuation is a value judgment expressive of a difference in value.
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