“…Even though chronic mental health conditions (CMHC)-such as schizophrenia, bipolar disorders, recurring depression and substance use disorders-tend to be viewed by medical practitioners as biogenetic conditions (Malla, Joober & Garcia, 2015), members of the lay public place more emphasis on psychosocial and familial causal factors (Angermeyer & Dietrich, 2006). It is clear the latter view has value as it has been found that psychosocial factors are clearly implicated in the development, maintenance and recovery from CMHC (Dixon et al, 2010;Haslam, Jetten, Cruwys, Dingle, & Haslam, 2018).…”