“…Despite its prevalence, researchers have found that only 70% of individuals in need of professional services for a mental illness seek professional mental health care for their concerns (Crowe, Averett, & Glass, ; Henderson, Evans‐Lacko, & Thornicroft, ). One of the largest culprits of this treatment gap is the stigma associated with mental illness and help seeking, which some researchers have described as just as debilitating as the illness itself and one of the largest barriers to seeking treatment (Corrigan, Druss, & Perlick, ; Crowe & Averett, ; Crowe et al, ; Overton & Medina, ; Vogel, Wade, & Haake, ). Even individuals with mental health concerns thought to be common, treatable, and potentially less serious (e.g., depression) are often reluctant to seek professional help because of stigma (Vogel et al, ; Wang & Lai, ).…”