Mental models for web objects in different cultural settings

Abstract

Know your users!" A short request but a challenging one. Studies have shown that the positioning of web objects according to the users' mental models can prevent errors and increase the efficiency of interaction. Therefore an important aspect of the design of websites is to take the expectations of the users into account. However the results of these studies are based on research with limited target groups and neglected to consider cultural aspects. To approach this issue the currently being conducted study aims primarily to (1) identify and visualize mental models for different websites types for different countries, (2) highlight differences and similarities in the mental models of the subjects based on their nationality and (3) show the influence of experience with international websites on the mental models of the user. The results gained will be helpful during the design and localization process for international target groups.

Is It Still Where I Expect It?—Users’ Current Expectations of Interface Elements on the Most Frequent Types of Websites

“…There are different approaches to examining users' expectations and mental representations of the layout of a website. Numerous studies have assessed and aggregated users' expectations of websites (Baharum and Jaafar, 2013a, 2013bBernard, 2001aBernard, , 2001bBernard, , 2003Bernard and Sheshadri, 2004;Harinarayana et al, 2011;Linxen et al, 2014;Lynch and Horton, 2008;Rotht et al, 2010;Shaikht et al, 2006;Shaikh and Lenz, 2006). For instance, Bernard (2001a) asked participants to indicate on a grid where they expect different interface elements to be located and assessed the 'prototypical representations' of e-commerce websites.…”

Research on E-Book Application Interface Based on Mental Model

“…Mental model is the key to reflect user's needs in E-book app interface development, and also a research hot spot of theory and technology in interaction field. Typical studies are: Sandra P. Roth et al studied users mental model through web object layout in three types of websites [1]; Sebastian Linxen et al studied user's mental model of web object layout with different cultural backgrounds [2]. But mental model is rarely applied in interface development of mobile terminal.…”