Abstract:Nowadays, due to the current economic downturn, consumers are uncertain, afraid, and concerned about how the crisis affects the personal and economic futures. This research starts from the results of the studies of Snelders, Hussein, Lea & Webley (1992) and Rumiati & Lotto (1996 and 2006) that show how the mental representation of the money category should be different among people as they have different ways of handling money depending on their specific activities and on the different levels of expertise. L… Show more
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