Mentorystė Ir Pasitenkinimas Darbu: Mažų Ir Vidutinių Įmonių Malaizijoje Tyrimas

Lo, May‐Chiun; Ramayah, T.; Kui, Lim Chin

doi:10.7220/1941-7233.13.4

Cited by 3 publications

(1 citation statement)

References 69 publications

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“…However, empirical evidence regarding the job satisfaction of Pus lecturers is scarce in the international literature (Oshagbemi, 2003). Job satisfaction research has been conducted in Malaysia's automotive (Dawal and Taha, 2006), financial institutions Lew and Liew (2006), small and medium enterprises Lo et al (2013), retail Rohani et al (2012, and tourism Yew (2008) industries, among others.…”

Section: Literature Review Internal Marketingmentioning

confidence: 99%

Internal Marketing to Enhance Job Satisfaction and Organisational Performance Among Lecturers in Malaysian Private Universities

Hussin¹,

Govindan²,

Munusami³

et al. 2023

IJARBSS

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The purpose of this study is to determine if internal marketing (IM) is a useful internal tool for the economic unit to enhance organisational performance (OP) and job satisfaction (JS) in Malaysian private universities (PU). The primary objective of this study is to develop a theoretical framework for the creation of a comprehensive measurement scale that emphasises the direct use of IM in PUs and enables PUs to achieve strategic goals such as bolstering lecturers' job satisfaction and organisational performance. The significance of the relationship between IM, JS, and OP is determined using a quantitative technique approach within the context of hypothesis testing. The respondents are lecturers from Malaysian private universities. This study contributes to the literature in two ways: first, it examines the relationship between internal marketing, job satisfaction, and organisational performance in the context of private universities, an industry where marketing issues remain understudied; and second, it provides a theoretical framework for the development of internal marketing within an organisation, with a focus on PUs. In this situation, the resilience and success of PUs can be attributed, in part, to the lecturers' capacity to defend their institutions against an intimidating environment and maintain growth.

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Section: Literature Review Internal Marketingmentioning

confidence: 99%

Internal Marketing to Enhance Job Satisfaction and Organisational Performance Among Lecturers in Malaysian Private Universities

Hussin¹,

Govindan²,

Munusami³

et al. 2023

IJARBSS

View full text Add to dashboard Cite

show abstract

Mentoring protégés of color: Experiences of primary and informal mentors

Ortiz‐Walters

Fullick

2015

The International Journal of Management Education

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Non-relational conditions necessary for mentoring of black small business owner–managers in South Africa

2017

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Orientation: This study focuses on effective mentoring of black small business owner–managers. It aims to gain an understanding of non-relational conditions necessary for the mentoring of their businesses.Research purpose: To identify non-relational-based conditions for effective mentoring of black small business owner–managers. Effective mentoring can help enhance business management skills and improve the survival of small businesses in South Africa.Motivation for the study: Previous research on mentoring mainly focused on relational conditions required for mentoring. It is equally important to investigate non-relational conditions required for mentoring and provide recommendations to help achieve effective mentoring of small business owner–managers.Research design, approach and method: An interpretivism paradigm and qualitative research methodology were followed. The experiences of participants were obtained through semi-structured interviews.Main findings: Conditions surrounding the accessibility of the mentoring location, accessibility of mentoring resources, capacity of mentors, financial support, marketing strategies and practical arrangements for the mentoring process are essential during mentoring of black small business owner–managers.Practical and managerial implications: Investigating the experiences of mentors, mentees and board members or managers provides insight into non-relational conditions required for effective mentoring of black small business owner–managers. Recommendations are provided to help enhance mentoring facilities and ultimately the success and longevity of small businesses.Contribution and value-add: Knowledge of non-relational conditions required for effective mentoring could result in successful skills development of owner–managers. Ultimately, the decision-making of owner–managers could be improved, and the success and longevity of their businesses could be enhanced.

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Mentorystė Ir Pasitenkinimas Darbu: Mažų Ir Vidutinių Įmonių Malaizijoje Tyrimas

Cited by 3 publications

References 69 publications

Internal Marketing to Enhance Job Satisfaction and Organisational Performance Among Lecturers in Malaysian Private Universities

Internal Marketing to Enhance Job Satisfaction and Organisational Performance Among Lecturers in Malaysian Private Universities

Mentoring protégés of color: Experiences of primary and informal mentors

Non-relational conditions necessary for mentoring of black small business owner–managers in South Africa

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