Mercadotecnia social y políticas públicas de salud: campaña para promover espacios libres de humo de tabaco en México

Villalobos, Víctor; Ramírez, Olivia Ortiz; Thrasher, James F.; Santillán, Edna Arillo; Hernández, Rosaura Pérez; Cedillo, Claudia; González, Wendy

doi:10.1590/s0036-36342010000800008

Cited by 9 publications

(9 citation statements)

References 21 publications

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“…Between September and December 2008, the Bloomberg Initiative funded WLF to help the INSP air another paid media campaign ‘Porque Todos Respiramos el Mismo Aire’ (Because We All Breathe the Same Air), which used posters (figure 1) and radio and television advertisements to reinforce the benefits of smokefree environments and remind people of the dangers of SHS 70 72 104 105. To avoid further confusion between the City and federal laws, the ads simply described the general benefits of having 100% smokefree environments 70 72.…”

Section: Resultsmentioning

confidence: 99%

Strong advocacy led to successful implementation of smokefree Mexico City

Crosbie

Sebrié

Glantz³

2010

Tob Control

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Objective To describe the approval process and implementation of the 100% smokefree law in Mexico City and a competing federal law between 2007 and 2010. Methods Reviewed smokefree legislation, published newspaper articles and interviewed key informants. Results Strong efforts by tobacco control advocacy groups and key policymakers in Mexico City in 2008 prompted the approval of a 100% smokefree law following the WHO FCTC. As elsewhere, the tobacco industry utilised the hospitality sector to block smokefree legislation, challenged the City law before the Supreme Court and promoted the passage of a federal law that required designated smoking areas. These tactics disrupted implementation of the City law by causing confusion over which law applied in Mexico City. Despite interference, the City law increased public support for 100% smokefree policies and decreased the social acceptability of smoking. In September 2009, the Supreme Court ruled in favour of the City law, giving it the authority to go beyond the federal law to protect the fundamental right of health for all citizens. Conclusions Early education and enforcement efforts by tobacco control advocates promoted the City law in 2008 but advocates should still anticipate continuing opposition from the tobacco industry, which will require continued pressure on the government. Advocates should utilise the Supreme Court’s ruling to promote 100% smokefree policies outside Mexico City. Strong advocacy for the City law could be used as a model of success throughout Mexico and other Latin American countries.

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Section: Resultsmentioning

confidence: 99%

Strong advocacy led to successful implementation of smokefree Mexico City

Crosbie

Sebrié

Glantz³

2010

Tob Control

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“…Comprehensive smoke-free legislation may therefore lead to more smoking cessation than partial legislation. Also, smoke-free legislation that is implemented with accompanying media attention may lead to more support and harm awareness ( Thrasher et al, 2011 ;Villalobos et al, 2010 ). The Dutch smokefree hospitality industry legislation was not comprehensive and was accompanied by unsupportive media attention and an implementation campaign that did not emphasize the harm of (secondhand) smoking .…”

Section: Discussionmentioning

confidence: 99%

Pathways of Change Explaining the Effect of Smoke-Free Legislation on Smoking Cessation in the Netherlands. An Application of the International Tobacco Control Conceptual Model

Nagelhout

Vries

Fong

et al. 2012

Nicotine & Tobacco Research

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“…25,26 La implementación de espacios libres de humo reduce la aceptabilidad social del fumar, 27 lo que, aunado a campañas de difusión sobre sus beneficios, asegura el cumplimiento y cambio social sustentable. 28 La interpretación de los resultados debe tener en cuenta el diseño del estudio. El diseño transversal impide establecer causalidad entre la opinión de los dueños y administradores de bares y restaurantes en la Ciudad de México y la implementación de la LPSNF-DF.…”

Section: Discussionunclassified