“…Yet, it has been suggested that the sector is suffering from a productivity crisis as the cost of R&D increases and additionally, the changing regulatory environment, becomes more stringent, with an increasing focus on safety and efficacy (Hara, 2003;Lowman et al, 2011;Paul et al, 2010;Munos, 2009;Light and Lexchin, 2012;Subramaniam, 2003;DiMasi et al, 2003;Melese et al, 2009;Kaitin and DiMasi, 2011;LaMattina, 2011;Schuhmacher et al, 2013). In addition, despite the large investments, merges and acquisitions, the sector has faced marked decline in productivity, as the size of the company or R&D budget does not necessarily guarantee equivalent success (Comanor and Scherer, 2013;Khanna, 2012Khanna, , p. 1089. The traditional linear approach to innovation has thus come under pressure (Attridge, 2007;Altshuler et al, 2010;Cohen et al, 2004;Hara, 2003), although these and other imperatives for change have arguably been present since the 1980s, according to Drews (2000).…”