2018
DOI: 10.1016/j.econlet.2018.03.009
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Mergers, investments and demand expansion

Marc Bourreau,
Bruno Jullien

Abstract: In this paper, we study the impact of a merger to monopoly on prices and investments. Two single-product firms compete in prices and coverage for a new technology. In equilibrium, one firm covers a larger territory than its competitor with the new technology, leading to singleproduct and multi-product zones, and sets a higher uniform price. If the firms merge, the merged entity can set different prices and coverage for the two products. We find that the merger raises prices and total coverage, but reduces the … Show more

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Cited by 36 publications
(37 citation statements)
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“…11 While both Federico et al (2017) and Motta and Tarantino (2017) have quite strong implications for the analysis of the effects of horizontal mergers on incentives to innovate, their modelling approaches have been criticized by others. Denicolo and Polo (2018), Bourreau and Jullien (2018) as well as Jullien and Lefouili (2018) argue that these economic analyses rely on restrictive assumptions and thus do not support the view that horizontal mergers always reduce incentives to invest and innovate. These authors conclude that given the uncertainty of the direction of the effect, merger control should bear in mind that depending on the facts the case the effect of the merger can go either way.…”
Section: Literature Reviewmentioning
confidence: 99%
“…11 While both Federico et al (2017) and Motta and Tarantino (2017) have quite strong implications for the analysis of the effects of horizontal mergers on incentives to innovate, their modelling approaches have been criticized by others. Denicolo and Polo (2018), Bourreau and Jullien (2018) as well as Jullien and Lefouili (2018) argue that these economic analyses rely on restrictive assumptions and thus do not support the view that horizontal mergers always reduce incentives to invest and innovate. These authors conclude that given the uncertainty of the direction of the effect, merger control should bear in mind that depending on the facts the case the effect of the merger can go either way.…”
Section: Literature Reviewmentioning
confidence: 99%
“…The other view is that, due to higher margins and e¢ ciency gains, a merger would enhance investment in the deployment of the most advanced technology. Bourreau and Jullien (2017) contribute to this debate by considering the e¤ect of a merger on the incentives of …rms to invest in "coverage"for a new technology, where coverage determines which part of the population can access the service o¤ered by a …rm. In their two-…rm setup, di¤erent levels of coverage are chosen by the …rms.…”
Section: Demand Expansion E¤ect and Margin Expansion E¤ectmentioning
confidence: 99%
“…This raises the return on investment in coverage expansion and, therefore, leads to a higher total coverage. The paper by Bourreau and Jullien (2017) is admittedly speci…c to technology adoption, but it brings two key insights. First, it shows that for some types of innovation, a merger may indeed lead to an increase in the level of investment even in the absence of spillovers and e¢ ciencies.…”
Section: Demand Expansion E¤ect and Margin Expansion E¤ectmentioning
confidence: 99%
“…Prices are the same for the contestable demand and the captive demand, and re ‡ect the di¤erences in coverage: the …rm with the larger coverage chooses a higher price than its competitor (because some of its demand is captive). Bourreau and Jullien (2017) then compare the outcome under competition with the outcome when the two …rms merge, and conclude that the merged entity will expand total coverage and reduce the contestable demand. The e¤ect of market expansion can be so strong that under some parameter values it can outweigh the e¤ect of the merger on prices, leading to a positive e¤ect of the merger on total welfare and consumer surplus.…”
Section: Demand Expansion E¤ect and Margin Expansion E¤ectmentioning
confidence: 99%