2023
DOI: 10.14763/2023.1.1689
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Merit and monetisation: A study of video game user-generated content policies

Abstract: Funding: This paper is based on findings from PhD research funded by a collaborative scholarship between CREATe and CMS. The 'You Can Play' project receives funding from an ESRC IAA User Engagement and Follow-on-Fund at the University of Glasgow, with project numbers 315056 and 318283 and is built in collaboration with external partner, Blazing Griffin. Parts of this paper are adapted from an early working paper published by CREATe (22/6) and a subsequent report published on the Kluwer Copyright Blog. Competin… Show more

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“…Users attain an income from commercial advertisements of personal merchandise, commercial endorsements, viewers' generous tips, donations, and compulsory payments of memberships. [2] For instance, Liu Mou, the Chinese former E-Sport player of the League of Legends, became a UGC creator in DouYu afterward. He reportedly can earn around $14,778 from live game streaming or gameplay videos.…”
Section: Economic and Cultural Valuesmentioning
confidence: 99%
“…Users attain an income from commercial advertisements of personal merchandise, commercial endorsements, viewers' generous tips, donations, and compulsory payments of memberships. [2] For instance, Liu Mou, the Chinese former E-Sport player of the League of Legends, became a UGC creator in DouYu afterward. He reportedly can earn around $14,778 from live game streaming or gameplay videos.…”
Section: Economic and Cultural Valuesmentioning
confidence: 99%