2018
DOI: 10.1176/appi.ps.201700251
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Message Framing and Engagement in Specialty Mental Health Care

Abstract: Findings suggest that highlighting the benefits of attending an initial specialty mental health care appointment, even if in writing, can affect engagement rates. If replicated, results have the potential to improve mental health treatment initiation rates in a timely, efficient, and cost-effective manner.

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Cited by 14 publications
(20 citation statements)
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“…The majority of studies assessing the effect of treatment framing across different psychiatric conditions have focused on helpseeking behaviours and on the uptake of treatment. Findings from these studies have been mixed (O'Keefe and Jensen, 2007;Lueck, 2017) with more positive findings on treatment uptake than subsequent adherence (Mavandadi et al, 2017(Mavandadi et al, , 2018. Prospect theory may help explain this divergence (Tversky and Kahneman, 1979;Rothman et al, 2006).…”
Section: Treatment Presentation and Framingmentioning
confidence: 99%
“…The majority of studies assessing the effect of treatment framing across different psychiatric conditions have focused on helpseeking behaviours and on the uptake of treatment. Findings from these studies have been mixed (O'Keefe and Jensen, 2007;Lueck, 2017) with more positive findings on treatment uptake than subsequent adherence (Mavandadi et al, 2017(Mavandadi et al, , 2018. Prospect theory may help explain this divergence (Tversky and Kahneman, 1979;Rothman et al, 2006).…”
Section: Treatment Presentation and Framingmentioning
confidence: 99%
“…Health care researchers need to explore empirically validated methods of motivating the public to comply with health recommendations. One such cognitively centered approach involves manipulating the phrasing or "framing" of health recommendations (10).…”
Section: Introductionmentioning
confidence: 99%
“…Mavandadi and colleagues conducted one study observing the effects of message framing on mental health service recommendation compliance. Participants were exposed to specialty mental health care referral messages (Mavandadi et al, 2017). These messages were either neutral, gain-framed, or loss-framed.…”
Section: Message Framing and Compliancementioning
confidence: 99%
“…Gainframed messages discussed the positive outcomes of meeting with a mental health provider, the loss-framed messages discussed the negative aspects of not meeting with a mental health provider, and the neutral messages were a standard appointment reminder including the date and time or appointment, name of provider, and directions to the clinic location (Mavandadi et al, 2017). The messages that were framed in terms of gains significantly increased mental health treatment utilization when compared to the neutral messages (Mavandadi et al, 2017). While not statistically significant, gain-framed messages resulted in more appointment attendances than the loss-framed messages.…”
Section: Message Framing and Compliancementioning
confidence: 99%
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