Message Framing Effects on Individuals' Social Distancing and Helping Behavior During the COVID-19 Pandemic

Ceylan, Melis; Hayran, Ceren

doi:10.3389/fpsyg.2021.579164

Cited by 43 publications

(43 citation statements)

References 50 publications

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“…Our manipulation checks indicated that the social worker was seen as more moralistic and more trustworthy than the state secretary. Trust and source credibility have been found before to enhance the effects of health-promoting messages in the context of the COVID-19 pandemic [31][32][33]. In our case, however, the trustworthiness and morality of the sender did not increase overall endorsement to the items, but they did interact with autonomy by unleashing higher variation in pre-to-post rating shifts, perhaps due to the involvement of positive emotions and the reduction in fear [32][33][34].…”

Section: Discussioncontrasting

confidence: 66%

Effects of Message Framing, Sender Authority, and Recipients’ Self-Reported Trait Autonomy on Endorsement of Health and Safety Measures during the Early COVID-19 Pandemic

Zey

Windmann

2021

IJERPH

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In the COVID-19 pandemic, human solidarity plays a crucial role in meeting this maybe greatest modern societal challenge. Public health communication targets enhancing collective compliance with protective health and safety regulations. Here, we asked whether authoritarian/controlling message framing as compared to a neutral message framing may be more effective than moralizing/prosocial message framing and whether recipients’ self-rated trait autonomy might lessen these effects. In a German sample (n = 708), we measured approval of seven regulations (e.g., reducing contact, wearing a mask) before and after presenting one of three Twitter messages (authoritarian, moralizing, neutral/control) presented by either a high-authority sender (state secretary) or a low-authority sender (social worker). We found that overall, the messages successfully increased participants’ endorsement of the regulations, but only weakly so because of ceiling effects. Highly autonomous participants showed more consistent responses across the two measurements, i.e., lower response shifting, in line with the concept of reactive autonomy. Specifically, when the sender was a social worker, response shifting correlated negatively with trait autonomy. We suggest that a trusted sender encourages more variable responses to imposed societal regulations in individuals low in autonomy, and we discuss several aspects that may improve health communication.

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Section: Discussioncontrasting

confidence: 66%

Effects of Message Framing, Sender Authority, and Recipients’ Self-Reported Trait Autonomy on Endorsement of Health and Safety Measures during the Early COVID-19 Pandemic

Zey

Windmann

2021

IJERPH

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“…Campos-Mercade et al, 2021 ; Petrocchi et al, 2021 found that the motivation for self-isolating behavior can be altruistic. Ceylan and Hayran ( 2021 ) also note that compliance with restrictive measures is considered as prosocial behavior based on social responsibility. Kejselman calls introjection as a way to implement a prosocial behavior.…”

Section: Discussionmentioning

confidence: 99%

Prosocial Orientation of Russians During the COVID-19 Pandemic: Caring for Others and Yourself

Kislyakov

Shmeleva

2021

Front. Psychol.

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To mitigate the potentially devastating effects of the COVID-19 pandemic, it is vital to identify psychosocial and moral resources. The care, preservation, protection, and well-being of social communities are attributes of prosocial behavior that can be such a resource. The purpose of the study is to identify the features of prosocial orientation of Russian youth during the COVID-19 pandemic, as well as to identify strategies for prosocial behavior during the COVID-19 pandemic. The sample consisted of 447 people. The study was conducted in May 2020 in the form of an online survey of subjects using Google Forms (“Moral Foundations Questionnaire method” and “Portrait Values Questionnaire”). The research made it possible to establish that Russians were dominated by norms of care, fairness, purity; values of benevolence-universalism, security, and self-direction. During the COVID-19 pandemic, the prosocial orientation of Russians may manifest itself in the following behavioral strategies: proactive prosocial strategy of “caring for others” (true altruism, expressed in forms of volunteering, helping a stranger, and charity despite the risk of contracting a coronavirus infection); egoistic strategy of prosocial behavior “self-care through caring for others” (volunteering based on self-development; helping a stranger to improve your own psychological well-being); conventional prosocial strategy “self-care” (self-isolation and preventive behavior). In the long run, it is necessary to identify personal and environmental resources that allowed people to effectively implement a prosocial self-isolation strategy during the COVID-19 pandemic, as well as various forms of volunteerism.

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“…Recent studies suggest that worrying about COVID-19 is a strong predictor of risk perception and engagement in protective behaviors [24,25]. Emphasizing the prosocial benefits of testing within an identifiable frame is likely to be more effective than presenting general statistics or self-interested appeals [28,29]. At the same time, gaps in COVID-19 health literacy that have been fueled by false, contradictory, or complex information can be addressed by evoking social norms, patriotism, and collectivism [25,30].…”

Section: Implications For Public Health Policy and Practicementioning

confidence: 99%

“…To make testing messaging more appealing to those whose concerns around COVID-19 are primarily economic, content might highlight the risk of income shocks due to untreated COVID-19, business closures precipitated by outbreaks, or risk of transmitting to other economically vulnerable friends and family members [31]. Any messaging will need to be culturally-specific given the wide range of concerns and beliefs identified here and in other research around testing, protective behaviors, and vaccination [28,[31][32][33][34].…”

Section: Implications For Public Health Policy and Practicementioning

confidence: 99%

If you build it, will they come? Social, economic, and psychological determinants of COVID-19 testing decisions

et al. 2021

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Background The efficacy of testing and tracing programs to reduce COVID-19 transmission hinges not only on widespread access to testing, but also on the public’s willingness to participate in them. To the extent that testing intentions are patterned by social determinants of health, this constitutes an understudied mechanism of disparities in COVID-19 morbidity and mortality. Design Using data from a representative household probability sample, the Person to Person Health Interview Study (n = 935), sociodemographic, economic, and psychological determinants of testing considerations were evaluated across six domains: treatment affordability, ability to work if positive, hospital effectiveness, symptom severity, proximity to infected, and risk of transmitting to others. Results Findings demonstrated significant differences in testing motivations across race/ethnicity, education level, socioeconomic status, and worry about self and loved ones. Notably, Black (p<0.01) and Latino (p<0.05) respondents and those experiencing financial strain (p<0.001) were disproportionately likely to indicate that resource factors would influence their decision to get tested. Desire to reduce transmission and concern about proximity to the infected were reported among those who expressed COVID-19 worries (p<0.001). Conclusion Public health efforts to combat the COVID-19 pandemic must address social, economic, and psychological factors that enable and constrain individual behavior. Increasing access to preventative interventions and technologies, including vaccines, is unlikely to markedly reduce morbidity and mortality without effective messaging and economic support to improve uptake in vulnerable populations.

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Message Framing Effects on Individuals' Social Distancing and Helping Behavior During the COVID-19 Pandemic

Cited by 43 publications

References 50 publications

Effects of Message Framing, Sender Authority, and Recipients’ Self-Reported Trait Autonomy on Endorsement of Health and Safety Measures during the Early COVID-19 Pandemic

Effects of Message Framing, Sender Authority, and Recipients’ Self-Reported Trait Autonomy on Endorsement of Health and Safety Measures during the Early COVID-19 Pandemic

Prosocial Orientation of Russians During the COVID-19 Pandemic: Caring for Others and Yourself

If you build it, will they come? Social, economic, and psychological determinants of COVID-19 testing decisions

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