Message involvement and attitude towards green advertisements

Fernando, Angeline Gautami; Sivakumaran, Bharadhwaj; Suganthi, L.

doi:10.1108/mip-11-2015-0216

Cited by 32 publications

(23 citation statements)

References 90 publications

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“…Their results showed an overall favorable impact on the brand attitude of the green brand positioning [22]. In an experimental study examining green advertisements, Fernando et al [23] found that consumers responded to messages that evoked an element of concern for the state of the environment. This information helped advertisers to create messages that prompted greater consumer involvement.…”

Section: Theoretical Framework and Hypotheses Developmentmentioning

confidence: 96%

The Knowledge, Attitude, and Practice of the Adoption of Green Fashion Innovation

Ahmad

Madi

Abuhashesh

et al. 2020

Journal of Open Innovation: Technology, Market, and Complexity

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Environmental pollution from garment manufacturing is a major concern due to its widely-felt impact on climate change. Consequently, the researchers set about assessing KAP (Knowledge, Attitude and Practice) and its relationship with, and impact on, green fashion innovation adoption among Jordanian companies. This work examined the relationship between the independent variables, represented by KAP, and the dependent variable, which was Green Fashion Innovation Adoption in Jordan. A quantitative approach utilized a cross-sectional survey to gather primary data from upper and middle-level management in Jordanian garment companies. The sample size was 257 valid questionnaires. The results showed a statistically significant impact of knowledge and attitude toward green fashion innovation adoption, but failed to identify a statistically significant impact of practice on the same. This research contributes positively to the diffusion of awareness about going green in innovative methods and systems in Jordan’s garment industry, and provides suggestions to practitioners.

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Section: Theoretical Framework and Hypotheses Developmentmentioning

confidence: 96%

The Knowledge, Attitude, and Practice of the Adoption of Green Fashion Innovation

Ahmad

Madi

Abuhashesh

et al. 2020

Journal of Open Innovation: Technology, Market, and Complexity

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“…The basic premise of persuasion models is that attitude and intention changes depend upon the likelihood that a persuasive issue or argument will be positively evaluated by the receiver (Petty and Cacioppo, 1986 ; Eagly and Chaiken, 1993 ). Message evaluation has a direct effect on receivers' attitude and intention toward the behavior recommended in the message (e.g., Cauberghe et al, 2009 ; Fernando et al, 2016 ), and this effect has been demonstrated also when the recommended behavior regards physical activity (Jones et al, 2003 ). In the present study, we moved from the assumption that the effect of message framing on attitude and intention would at least partially depend on how differently framed messages would be evaluated.…”

Section: Introductionmentioning

confidence: 99%

The Effect of Persuasive Messages in Promoting Home-Based Physical Activity During COVID-19 Pandemic

Carfora

Catellani

2021

Front. Psychol.

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We tested the plausibility of a persuasion model to understand the effects of messages framed in terms of gain, non-loss, loss, and non-gain, and related to the physical, mental and social consequences of doing physical activity at home during the lockdown restrictions. 272 Italian participants responded to a questionnaire on their attitude and intention at Time 1, frequency of past behavior, and self-efficacy related to exercising at home. Then, participants were randomly assigned to four different message conditions: (a) gain messages focused on the positive outcomes associated with doing physical activity at home; (b) non-loss messages focused on the avoided negative outcomes associated with doing physical activity at home; (d) loss messages focused on the negative outcomes associated with not doing physical activity at home; (c) non-gain messages focused on the missed positive outcomes associated with not doing physical activity at home. After reading the messages, participants answered a series of questions regarding their perception of threat and fear, their evaluation of the messages, and their attitude and intention toward exercising at home at Time 2. Using multigroup structural equation modeling, we compared message conditions, and tested whether the effects of the messages on attitude and intention at Time 2 were mediated by message-induced threat, message-induced fear, and message evaluation. Results showed that the perception of the messages as not threatening was the key point to activate a positive evaluation of the recommendation. The highest persuasive effect was observed in the case of the non-loss frame, which did not threaten the receivers, triggered a moderated fear and, in turn, activated a positive evaluation of the recommendation, as well as higher attitude and intention to do home-based physical activity at Time 2. Overall, these results advance our comprehension of the effects of message framing on receivers' attitudes and intentions toward home-based physical activity.

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“…Higher intensity of threat will lead to greater fear arousal (an emotional response) and have an impact on perceived severity and vulnerability. This has been documented in health domains such as cancer (McMath and Prentice-Dunn, 2005), and green marketing (Fernando et al, 2016). Hence, higher intensity of threat will produce heightened levels of perceived severity and perceived vulnerability.…”

Section: Threat Appealmentioning

confidence: 97%

“…For instance, Fernando et al (2016) extend the Protection Motivation Theory (PMT) to green marketing even while they do not contribute to the PMT/EPPM by extending it fundamentally.…”

Section: Theoretical Implicationsmentioning

confidence: 99%

“…While threat appeals and message framing have been regularly employed under health domains in developed nations, they have largely been underutilized among Indian consumers with only a few exceptions (Fernando et al, 2016). Specifically, their application and demonstrated effectiveness are yet to be examined among Indian consumers in the utilization of cataract surgery to prevent avoidable blindness.…”

Section: Introduction and Motivation For The Researchmentioning

confidence: 99%

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Threat, efficacy and message framing in consumer healthcare

Nandakumar

Sivakumaran

Kalro

et al. 2017

MIP

Self Cite

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Purpose -The purpose of this paper is to empirically examine the interactive effects of message framing, perceived threat and efficacy appeals on attitudes/intentions towards consumer healthcare communications, particularly, cataract surgery.Design -This paper develops two conceptual models dealing with threat, efficacy and framing and tests them with data collected from two field experiments. Findings -The results reveal that high efficacy messages in combination with high threat or loss-framed messages have a significant positive influence on consumer attitudes and intentions in the consumer healthcare arena.Practical Implications -The findings have managerial value and public policy implications for healthcare officials in developing effective communications material. Specifically, this paper recommends that high threat, high efficacy and loss-framed efficacy messages be used.Originality/Value -This research extends previous work by demonstrating the effectiveness of threat appeals and framing on consumer attitudes and intentions to undergo cataract surgery. It also demonstrates the use of communication models in the healthcare domain.

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Message involvement and attitude towards green advertisements

Cited by 32 publications

References 90 publications

The Knowledge, Attitude, and Practice of the Adoption of Green Fashion Innovation

The Knowledge, Attitude, and Practice of the Adoption of Green Fashion Innovation

The Effect of Persuasive Messages in Promoting Home-Based Physical Activity During COVID-19 Pandemic

Threat, efficacy and message framing in consumer healthcare

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